18. September 2024.
SoMo Borac and HUDI-powered Panel at Digital Labin
In a world dominated by design systems, are they guiding us in the right direction, or are they holding back our creativity? Find out at the Digital Labin conference in a panel discussion powered by SoMo Borac and HUDI. Panelists Ante Matijaca from Profico, Jakov Košćak from 404 agency, and freelance graphic designer Sven Sorić […]
17. September 2024.
Introducing our first speaker!
We are proud to announce Agnieszka Zamęcka, Business Partnership Manager at TikTok for the E-commerce Vertical. She will be giving a talk titled Unlock Tomorrow: TikTok and AI Shaping the Future of Commerce. Zamęcka manages marketing strategies with a particular focus on e-commerce. She highlights how combining TikTok’s creative potential with the insights offered by […]
10. September 2024.
Accommodation Discounts for SoMo Borac 2024
This year, we’ve arranged special accommodation offers for all SoMo Borac participants! If you’re coming from outside Zagreb, be sure to check out the offers we’ve prepared to make your SoMo experience even more comfortable. You can find all the information about accommodation discounts here. SoMo Borac will be held on October 25th at the […]
Association Discount – 15% off tickets for SoMo Borac 2024
Good news for all association members! If you’re a member of the HUDI, HURA, DMS, iab Croatia, iab Serbia, iab Slovenia, SOZ, or ICT Cortex associations, you’re eligible for a 15% discount on SoMo Borac tickets! This is the perfect opportunity to secure your spot at the biggest digital event of the year. Get your […]
Applications for SoMo Borac 2024 are closing soon!
September is here, and that means time is running out! The deadline for submitting your projects is September 25th, so make sure to finalize and submit your materials in time. Don’t forget — for every four submissions, the fifth one is free! You can submit your projects here. Don’t miss the chance to have your […]
3. September 2024.
Flash Sale on Tickets – or “How to Beat the Post-Vacation Blues”
Coming back from vacation can be tough, but we’ve got the perfect cure for your post-vacation blues: the SoMo Borac FLASH SALE! For a limited time, you can grab your tickets at a special price of just €99 instead of the usual €229! If you’re already thinking about how to make the most of the […]
27. August 2024.
Find out how to win at SoMo Borac 2024!
Are you submitting a campaign in the SoMo Growth or SoMo Global categories? Here’s how to increase your chances of taking the award — Marko Mikeš from Aleph has shared valuable tips on writing submissions that will help you stand out. Read his guidelines below and learn how to impress the jury! SoMo Borac powered […]
12. August 2024.
SoMo Borac 2024 honors outstanding work with the prestigious “Special Mention by Aleph” award
At the highly anticipated awards ceremony, the “Special Mention by Aleph” Award will be presented within the Advertising stream. This award honors projects that reflect high standards in performance marketing. Winners will be selected by a distinguished jury of Aleph experts, who will evaluate entries in the SoMo Growth and SoMo Global categories, searching for […]
2. August 2024.
TikTok ads now available in Croatia, Serbia, and Slovenia
After successful collaborations between Aleph and TikTok in numerous countries worldwide, the time has come for our region! Starting July 29, digital professionals in Croatia, Serbia, and Slovenia can explore the potential of TikTok advertising for building and growing their brands. TikTok continues to strengthen its market position and attract new users, boasting 150 million […]
1. August 2024.
SoMo Borac and Aleph present the latest insights into media consumption
For the past three years, SoMo Borac and Aleph have enjoyed a successful partnership, with Aleph as the main sponsor of the region’s best digital event. Key topics at the SoMo conference will likely feature insights from Aleph’s latest Media Essentials research, which surveyed 23,400 respondents worldwide, including 3,200 from the Balkans (Croatia, Serbia, Bulgaria, […]
25. July 2024.
Location of SoMo Borac 2024 revealed
This year, find the best creatives and digital experts at — Studentski Centar in Zagreb, Savska cesta 25! SoMo Borac powered by Aleph, the event for digital innovation and marketing in the region, will take place on October 25th at Zagreb’s SC. Education, networking, partying — have you secured your tickets yet? Click here. See […]
18. July 2024.
Find out who will decide on the best digital projects in the region
After summer, our jury will have the tough task of selecting the best digital projects in the region! We finally know who these prominent digital professionals are, ready to take on this serious responsibility. You can check out all the Advertising jury members here. We asked Ksenija Latković Kozarac, chairwoman of the Advertising stream and […]
26. June 2024.
SoMo Borac unveiled at DigitalPub Day 2024
Last week, the Croatian Association of Digital Publishers (HUDI), the leading professional association bringing together online media and other industries in digital publishing and advertising, successfully organized DigitalPub Day 2024. The event focused on combating misinformation and brought together key stakeholders of the digital ecosystem in Croatia. At the end of the program of the […]
Applications for SoMo Borac 2024 are now open, featuring two new categories!
Applications open for the 12th edition of the most important regional digital award! SoMo Borac awards are presented in a total of 16 categories across Advertising and Media streams. The jury panel, composed of digital experts from the region’s top agencies, decides on the winners. This year’s big news is the addition of two new […]
15. May 2024.
Pre-summer savings — €99 tickets available
Your vacation might still be a while away, but there’s no better time than now to check off one item from your to-do list and prepare for a worry-free summer. LIMITED-TIME OFFER May 16th to May 24th, 2024 Grab your ticket at an amazing price of just €99 — click here. But don’t wait too […]
24. April 2024.
SoMo Borac 2024 is coming – save the date!
SoMo Borac, the event for digital innovation and marketing in the region, is taking place on October 25th this year. Save the date — the best creatives and experts from the digital world are waiting for you! If you missed our last gathering or just want to relive the atmosphere, be sure to watch the […]
SoMo Borac 2023 is on YouTube!
If you enjoyed SoMo Borac 2023, we’ve got great news: all lectures and panels from the first SoMo conference are now available online! Revisit (or share) your favorite moments through our YouTube channel – clicking on this link takes you to the complete SoMo playlist. If you want to revisit the additional insights from speakers […]
1. December 2023.
EU Parliament representative on greenwashing: generic green labels like ‘bio’ and ‘eco’ becoming a thing of the past
Sustainability has become a ‘must have’ direction in the economic and business world. According to a report by the global consulting firm Horváth, European companies have allocated an average of 27 percent of their total budget in 2023 for investments in sustainability improvements. Several factors are driving them towards green transition – primarily the desire […]
29. November 2023.
The photo gallery!
From hot takes to wild dancing, there were a lot of special moments this year. See how it all went down in our photo gallery. See the gallery here →
24. November 2023.
A big thank you to all our partners and friends!
After successfully wrapping up another SoMo Borac and the first conference in its history, it’s time to thank everyone who helped us make it happen. Dear partners and friends of SoMo Borac — on behalf of our entire team — thank you once again for your support!
20. November 2023.
Here are this year’s winners!
We sincerely congratulate all the winners in the Media and Advertising streams, the list of which you can see on the link below. Also, a big thank you once again to our lecturers, panelists, jury, sponsors and all of you who made the 11th edition of SoMo Borac powered by Httpool unforgettable! See the winners […]
Check out the results of HUDI’s digital market research
Our partner this year, HUDI, presented the results of their two studies, which provide key insights into the future of digital advertising, publishing, and media space, according to experts from the publishing industry. You can see the complete results of the Digital Subscriptions research in Croatia here, and read the conclusions of Digital Revolution about […]
17. November 2023.
Create an AI-generated image for a chance to win a T Phone Pro, T Tablet, or other prizes!
We are rewarding the AI artist who generates the best image using Midjourney. Join the competition for a chance to win awesome prizes!
16. November 2023.
-30% on your Uber ride to SoMo and back
This year, you can get to SoMo Borac and back with Uber for 30% off! This promotion is valid from 6 p.m. to 3 a.m., and you can use it to drive to the Culture Factory and return home. To activate the discount, enter the following promo code in the Uber app: SOMOBORAC2023 Uber in-app […]
15. November 2023.
Check out the new SoMo Borac statue
3D Tvornica, a company we have been working with for many years, stands behind our statue’s new look. This year, the statue received a weight that not only has an aesthetic value, but also symbolizes the weight and significance of the SoMo Borac award. Learn more in the YouTube video on link.
Zagrebačka banka offers SoMo tickets to users of Paket za mlade!
The first 100 users of the Zagrebačka banka Paket za mlade have the chance to win a free entry to the SoMo party powered by Zagrebačka banka, and the first 20 can win tickets to the SoMo conference! If you still don’t have your Paket za mlade, hurry to Zagrebačka banka and get it for […]
14. November 2023.
SoMoCast S2E8: Osman Hosan — How is Spotify shaping the future of Digital Audio?
How does Spotify’s business model generate revenue? What are the key differences between their freemium and premium subscriptions? How does Spotify attract and retain users? Why did they expand into podcasts, and what are some of the technological innovations Spotify is currently investing in? Tune in to this intriguing conversation with Osman Hosan, the Director […]
Vojko V at the SoMo party, powered by Zagrebačka banka!
We are excited to announce this year’s SoMo Party sponsored by Zagrebačka banka, with Vojko V in charge of the atmosphere!
Didn’t get your tickets? Join us via stream!
Even if you don’t have tickets, you can join us on the live stream, made possible with the help of the Confiva streaming service. Register on our website by purchasing a streaming ticket for 49 euros. After purchase, you will receive a link in your inbox to confirm and access the stream. Register for streaming […]
What is the potential of DOOH advertising and how to use it successfully?
Read the latest interview with Dino Burbidge, Cannes Gold winner and one of this year’s speakers at SoMo Borac, on the potential of DOOH advertising and the formula for its success. Read the interview →
10. November 2023.
Tickets are sold out, but we’ll have a live stream!
We are extremely pleased with the interest you have shown in SoMo Borac 2023, and can’t wait to see you in such great numbers on November 17th! For all of you who didn’t manage to grab your tickets, we’ve also prepared the option of a live stream for 49 EUR, so you still have the […]
9. November 2023.
Where is the SoMo conference held?
The SoMo conference is held at Tvornica kulture in Zagreb, at Šubićeva street 2. See the location on the map If you are looking for accommodation nearby, you can get a discount at these locations.
Introducing this year’s program!
Check out everything SoMo Borac has to offer this year. See the program →
What does the future of journalism look like?
Francesco Cancellato, editor-in-chief of the online magazine Fanpage.it, is known as the leader of the digital newspaper revolution in Europe. Read his views on the future that awaits journalism as a profession. Read the interview →
How will generative AI affect advertising?
Read what Adam Nowakovski, Agency Partner from Meta, told Netokracija about the company’s plans for the coming period, as well as the challenges of the digital market that Meta is trying to overcome with its AI solutions. Read the interview →
TargetVideo: Local Video Platform and Ad Network Boosting Regional Video Monetization
In the online video world, setting up a free video player on your website and uploading videos may seem straightforward. However, when it comes to earning from video ads or scaling your service significantly, relying on a free solution won’t cut it. Take it from the folks who migrated several major regional TV networks, online […]
8. November 2023.
Here are this year’s finalists!
We reviewed all applications and selected the projects that have a chance to win SoMo Borac awards this year. See the finalists →
7. November 2023.
SoMoCast S2E7: Stipe Grubišić — Where is the media market heading?
What makes the Croatian media market special, and how does it differ from Western countries? How important are indirect sales to digital media revenue? How much will the cancellation of third-party cookies affect them? These and similar questions are answered by Stipe Grubišić, Chief Digital Officer at Hanza Media. Watch on YouTube → The […]
3. November 2023.
Introducing four new speakers!
Teo Širola (Museum of Illusions), Lea Stanković (Communis), Ivan Brezak Brkan (Netokracija) and Ivan Kordić (Shoppster) are the four latest additions to our speaker lineup at the first SoMo conference! Teo Širola: from Zagreb to Las Vegas — a Croatian success story After a career as a consultant in corporate finance and the position […]
31. October 2023.
SoMoCast S2E6: Ivanka Mabić Gagić — What are the most important trends in digital advertising?
What is Httpool and what is its business model? What are the benefits of Reddit and Snapchat for advertisers? What’s happening with the Metaverse and why is it still relevant to the future of advertising? Listen to what Ivanka Mabić Gagić, Managing Director of Httpool Hrvatska, has to say about all this. Watch on YouTube […]
27. October 2023.
New record: 230+ applications this year!
Over 230 applications in total and an almoast 30% growth in the Media stream makes this a record year for SoMo Borac! These numbers prove the amount of top talent and creativity within the digital community. We are thrilled with the amazing response from all of you and can’t wait to see what you have […]
Coolinarika presents the first AI assistant in the region
Coolinarika, the largest culinary platform in the Adria region, presented SuperfoodChef-AI by Coolinarika, the first regional AI assistant. It is a personal AI assistant for a nutritionally balanced diet, with an emphasis on superfoods. It was designed to show users the importance of a varied and nutritionally rich diet in a simple and interesting way, […]
25. October 2023.
New speaker: Adam Nowakowski from Meta!
We are thrilled to introduce our latest speaker, Adam Nowakowski from Meta. As an Agency Partner, Adam works closely with creative agencies across Central-Eastern Europe, leveraging Meta’s suite of marketing solutions to unlock business and creative potential. Adam believes good creative – for mobile as for all other media – continues to follow the timeless […]
24. October 2023.
SoMoCast S2E5: Matej Lončarić — How does the streaming business work and what does its future look like?
What do you need to start a streaming platform? How does the production of streaming content differ from that of television? Why was VOYO created and what is its goal? Listen to what Matej Lončarić, Chief Digital Officer of CME Adria, has to say about all this. Watch on YouTube → The podcast diving […]
23. October 2023.
How to maximize business results during peak season
Don’t miss the upcoming webinar by Httpool on October 25th, 10-11 AM, featuring Nemanja Djacovic and Marko Mikes. Learn how to maximize your business results using Meta platforms during peak seasons. Secure your spot now! Register here →
20. October 2023.
Introducing a new speaker for SoMo Borac 2023!
We proudly announce Tomáš Bella, co-founder, and Chief Digital Officer of the independent daily newspaper Denník N from Slovakia. This newspaper is known for its long-form high-quality articles and innovative online subscription model. In his talk titled “Making people pay,” Tomáš will reveal how a small group of journalists built a profitable newspaper resistant to […]
18. October 2023.
We are extending the application deadline until October 25th!
We are giving you a little more time to perfect your applications for this year’s SoMo Borac, until Wednesday, October 25th! Also, we remind you of the most important criteria being evaluated, namely Originality and Creativity, Execution Quality and Results. Review your application and consider whether you meet these criteria: Grab the jury member’s […]
17. October 2023.
SoMoCast S2E4: Viktor Marohnić — How to create a business from a passion for sports?
Viktor Marohnić founded the Five agency, and today he is the CEO of 57hours. Listen to what the time between Friday afternoon and Sunday evening means to him, how he views the differences in European and American business, and why he thinks execution is a key factor of success. Watch on YouTube →
13. October 2023.
You can still submit your projects to this year’s SoMo Borac!
We are soon closing applications for SoMo Borac 2023. — you can submit your most successful campaigns and digital projects until October 20th! We are excited about our first SoMo conference, and we remind you of the speakers announced so far: Vamanan Puvaneswaran, director of TikTok at the Swiss agency Monami, Dino Burbidge, an expert […]
5. October 2023.
Presenting two more conference speakers: Francesco Cancellato and Nico Wüst
Francesco Cancellato Francesco Cancellato is the Editor-in-Chief of Fanpage.it and holds a seat on the director board of the European Journalism Center. Between December 2014 and September 2019, he directed the online newspaper Linkiesta.it. Francesco has authored several books, including “Factor G. Why the Germans are Right” (UBE, 2016), “Neither Exploited nor Big Boys: Solving […]
