It’s time to open your 2025 calendar and mark October 24th for an event you simply can’t miss! If you need a reminder of why SoMo Borac is the most important event in the digital industry, take a look at the best-of gallery from this year’s conference, awards ceremony, and the best party in town. […]
It’s time to go through the photos from SoMo Borac! Another unforgettable SoMo Borac. Check out the selection of the best moments in our photo gallery. See the gallery here →
See the awesome video applications that impressed our jury the most this year: See Advertising winners → See Media winners →
After successfully wrapping up another SoMo Borac and the first conference in its history, it’s time to thank everyone who helped us make it happen. Dear partners and friends of SoMo Borac — on behalf of our entire team — thank you once again for your support! 🙏
Thank you all for the outstanding applications! A heartfelt congratulations to all the winners in the Media and Advertising categories, whose list you can see in the links below. Once again, a big thank you to our speakers, panelists, jury, sponsors, and all of you who made the 12th edition of SoMo Borac unforgettable! […]
We’re counting down the hours to the new SoMo Borac We’re counting down the hours to the new SoMo Borac and sending a quick cheat sheet to have all the most important information in one place – the daily schedule, program details, the location where we’re gathering, and there are also discounts: 10% off drinks […]
What are indirect taxes, and what does it look like to operate in the financial institutions market? How challenging is it to cover as many as 180 countries in less than five years? What is it like to work with the world’s largest companies and build the credibility needed to attract over $90 million in […]
Generative AI Transforming Search and Advertising Šarūnas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. Known for his expertise in business analysis, online advertising, and team leadership, he will share some of his knowledge at this year’s conference. In his lecture, […]
Ready for the spectacle After a day full of inspiration at the conference and the awards ceremony, the icing on the cake follows– SoMo party! On Friday, October 25th, from 10 PM to 3 AM at Kino SC, Zagreb, we bring you a line-up that you won’t be able to resist. Hiljson Mandela will warm […]
Four new museums in just three months One of this year’s sponsors of SoMo Borac, the Museum of Illusions, the largest and most successful chain of private museums in the world, managed to open four new museums in just three months, in St. Louis, Cleveland, Seattle, and Manchester. In addition to handling the most challenging […]
Can you imagine using only gadgets instead of traditional cigarettes? What is it like to work in a highly regulated industry, and what trends are the new product categories seeing in Croatia? In the fourth episode of the third season of SoMoCast, Ivana Miljan Tremac, member of the board and marketing director at British American […]
Find out everything that awaits you at SoMo Borac. Engaging talks and panel discussions, awards for the best projects, and the ultimate party. Discover everything that awaits you at this year’s SoMo Borac! See the programme → You can still get your ticket for the full SoMo Borac experience here. See you on October […]
Check out the shortlist for this year’s SoMo Borac Our expert jury has reviewed all applications and selected the projects that have a great chance of winning the SoMo Borac award this year. See the finalists → See you on October 25th at Studentski Centar!
Generative AI Transforming Search and Advertising Šarūnas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. Known for his expertise in business analysis, online advertising, and team leadership, he will share some of his knowledge at this year’s conference. In his lecture, […]
What would she be doing if she weren’t in the media, and how has her experience in agencies shaped her career? Does she view clickbait content as essential for survival in the media landscape, and what role do new media play today? Do users still select content based on headlines, and why does she consider […]
If you don’t have a ticket for SoMo Borac yet, grab the Tardy Price for 169 EUR + VAT by 10th October and secure your spot at the conference, award ceremony, and SoMo party. After October 10th, the price of a Full Price ticket is 229 EUR + VAT. See you on October 25th in […]
While this year’s SoMo Borac is richer with two new categories, our partner Fonoa is the proud sponsor of one of them. The category is ‘Digital Product’ within the Advertising section, which rewards digital products that, through innovative approaches and high-quality execution, have enabled organizations to explore new opportunities in digital business. “Through sponsoring this […]
In today’s world, where more and more events are being held online or in a hybrid format, a quality livestream has become crucial for the success of any event. That’s why, in collaboration with our loyal partner Confiva, we’ve prepared a streaming option for this year’s edition of SoMo Borac for those who won’t have […]
AI-Driven Personalization: Transforming Customer Journeys Ansgar Wollnik is a Senior Solution Sales Specialist at Adobe, where he helps businesses create amazing, data-driven customer experiences. He consults business leaders and marketing and IT organizations in Switzerland, Austria, and Eastern Europe, always aiming to create sustainable value. In his talk, Wollnik will dive into why personalization is […]
Can you imagine a world where your favorite media outlet knows what you want before you do? How is artificial intelligence changing the media industry? In the second episode of the third season of SoMoCast, Daniel Fazlić, director of digital development at Bloomberg Adria, unveils the AI revolution knocking on the doors of newsrooms. Listen […]
Registrations for SoMo Borac 2024 are now closed, and this year we’ve reached a record number — over 235! Once again, the incredible response from our applicants has shown just how strong and creative our community is! As we’re closing the applications, it’s time for our jury to get to work. We’ll announce the shortlisted […]
Marko Matijević (HUDI member) is the director and editor-in-chief of srednja.hr, mirovina.hr, and baustela.hr, with srednja.hr being the first portal he founded during his university years. His passion for journalism began in the sixth grade, and that dream became a reality in college when he created srednja.hr, which has since grown into the leading digital […]
Hana Bartolović (After5.hr, HUDI), Fran Mubrin (404 / MYTY), and Dario Dalmacija (DD Video Lab) are the latest speakers announced for this year’s SoMo Borac. Find out what they’ll be sharing with us! Hana Bartolović: How to Launch a News Portal in Croatia (10 Steps That Sound Easy but Aren’t) Bartolović is the founder […]
Great news for those needing more time to finalize their SoMo Borac project applications: the deadline has been extended to October 1st, 2024. Don’t forget that the jury will evaluate the originality and creativity, the quality of execution, and the project’s results. Grab this opportunity to finish or refine your entries and submit them here.
In a world dominated by design systems, are they guiding us in the right direction, or are they holding back our creativity? Find out at the Digital Labin conference in a panel discussion powered by SoMo Borac and HUDI. Panelists Ante Matijaca from Profico, Jakov Košćak from 404 agency, and freelance graphic designer Sven Sorić […]
We are proud to announce Agnieszka Zamęcka, Business Partnership Manager at TikTok for the E-commerce Vertical. She will be giving a talk titled Unlock Tomorrow: TikTok and AI Shaping the Future of Commerce. Zamęcka manages marketing strategies with a particular focus on e-commerce. She highlights how combining TikTok’s creative potential with the insights offered by […]
This year, we’ve arranged special accommodation offers for all SoMo Borac participants! If you’re coming from outside Zagreb, be sure to check out the offers we’ve prepared to make your SoMo experience even more comfortable. You can find all the information about accommodation discounts here. SoMo Borac will be held on October 25th at the […]
Good news for all association members! If you’re a member of the HUDI, HURA, DMS, iab Croatia, iab Serbia, iab Slovenia, SOZ, or ICT Cortex associations, you’re eligible for a 15% discount on SoMo Borac tickets! This is the perfect opportunity to secure your spot at the biggest digital event of the year. Get your […]
September is here, and that means time is running out! The deadline for submitting your projects is September 25th, so make sure to finalize and submit your materials in time. Don’t forget — for every four submissions, the fifth one is free! You can submit your projects here. Don’t miss the chance to have your […]
Coming back from vacation can be tough, but we’ve got the perfect cure for your post-vacation blues: the SoMo Borac FLASH SALE! For a limited time, you can grab your tickets at a special price of just €99 instead of the usual €229! If you’re already thinking about how to make the most of the […]
Are you submitting a campaign in the SoMo Growth or SoMo Global categories? Here’s how to increase your chances of taking the award — Marko Mikeš from Aleph has shared valuable tips on writing submissions that will help you stand out. Read his guidelines below and learn how to impress the jury! SoMo Borac powered […]
At the highly anticipated awards ceremony, the “Special Mention by Aleph” Award will be presented within the Advertising stream. This award honors projects that reflect high standards in performance marketing. Winners will be selected by a distinguished jury of Aleph experts, who will evaluate entries in the SoMo Growth and SoMo Global categories, searching for […]
After successful collaborations between Aleph and TikTok in numerous countries worldwide, the time has come for our region! Starting July 29, digital professionals in Croatia, Serbia, and Slovenia can explore the potential of TikTok advertising for building and growing their brands. TikTok continues to strengthen its market position and attract new users, boasting 150 million […]
For the past three years, SoMo Borac and Aleph have enjoyed a successful partnership, with Aleph as the main sponsor of the region’s best digital event. Key topics at the SoMo conference will likely feature insights from Aleph’s latest Media Essentials research, which surveyed 23,400 respondents worldwide, including 3,200 from the Balkans (Croatia, Serbia, Bulgaria, […]
This year, find the best creatives and digital experts at — Studentski Centar in Zagreb, Savska cesta 25! SoMo Borac powered by Aleph, the event for digital innovation and marketing in the region, will take place on October 25th at Zagreb’s SC. Education, networking, partying — have you secured your tickets yet? Click here. See […]
After summer, our jury will have the tough task of selecting the best digital projects in the region! We finally know who these prominent digital professionals are, ready to take on this serious responsibility. You can check out all the Advertising jury members here. We asked Ksenija Latković Kozarac, chairwoman of the Advertising stream and […]
Last week, the Croatian Association of Digital Publishers (HUDI), the leading professional association bringing together online media and other industries in digital publishing and advertising, successfully organized DigitalPub Day 2024. The event focused on combating misinformation and brought together key stakeholders of the digital ecosystem in Croatia. At the end of the program of the […]
Applications open for the 12th edition of the most important regional digital award! SoMo Borac awards are presented in a total of 16 categories across Advertising and Media streams. The jury panel, composed of digital experts from the region’s top agencies, decides on the winners. This year’s big news is the addition of two new […]
Your vacation might still be a while away, but there’s no better time than now to check off one item from your to-do list and prepare for a worry-free summer. LIMITED-TIME OFFER May 16th to May 24th, 2024 Grab your ticket at an amazing price of just €99 — click here. But don’t wait too […]
SoMo Borac, the event for digital innovation and marketing in the region, is taking place on October 25th this year. Save the date — the best creatives and experts from the digital world are waiting for you! If you missed our last gathering or just want to relive the atmosphere, be sure to watch the […]
If you enjoyed SoMo Borac 2023, we’ve got great news: all lectures and panels from the first SoMo conference are now available online! Revisit (or share) your favorite moments through our YouTube channel – clicking on this link takes you to the complete SoMo playlist. If you want to revisit the additional insights from speakers […]
Sustainability has become a ‘must have’ direction in the economic and business world. According to a report by the global consulting firm Horváth, European companies have allocated an average of 27 percent of their total budget in 2023 for investments in sustainability improvements. Several factors are driving them towards green transition – primarily the desire […]
From hot takes to wild dancing, there were a lot of special moments this year. See how it all went down in our photo gallery. See the gallery here →
After successfully wrapping up another SoMo Borac and the first conference in its history, it’s time to thank everyone who helped us make it happen. Dear partners and friends of SoMo Borac — on behalf of our entire team — thank you once again for your support!
We sincerely congratulate all the winners in the Media and Advertising streams, the list of which you can see on the link below. Also, a big thank you once again to our lecturers, panelists, jury, sponsors and all of you who made the 11th edition of SoMo Borac powered by Httpool unforgettable! See the winners […]
Our partner this year, HUDI, presented the results of their two studies, which provide key insights into the future of digital advertising, publishing, and media space, according to experts from the publishing industry. You can see the complete results of the Digital Subscriptions research in Croatia here, and read the conclusions of Digital Revolution about […]
We are rewarding the AI artist who generates the best image using Midjourney. Join the competition for a chance to win awesome prizes!
This year, you can get to SoMo Borac and back with Uber for 30% off! This promotion is valid from 6 p.m. to 3 a.m., and you can use it to drive to the Culture Factory and return home. To activate the discount, enter the following promo code in the Uber app: SOMOBORAC2023 Uber in-app […]
3D Tvornica, a company we have been working with for many years, stands behind our statue’s new look. This year, the statue received a weight that not only has an aesthetic value, but also symbolizes the weight and significance of the SoMo Borac award. Learn more in the YouTube video on link.
The first 100 users of the Zagrebačka banka Paket za mlade have the chance to win a free entry to the SoMo party powered by Zagrebačka banka, and the first 20 can win tickets to the SoMo conference! If you still don’t have your Paket za mlade, hurry to Zagrebačka banka and get it for […]
