How SoMo Borac was created

SoMo Borac started in 2013 with the aim of promoting two, then poorly recognized parts of digital marketing: Social and Mobile, hence the name SoMo (Social-Mobile). We wanted to highlight good regional examples of using these platforms and educate the market about them. We have maintained that goal until today, and as the entire industry has evolved, we have expanded categories and kept up with developments.

Starting from 2023, in addition to the award ceremony, we are adding a conference to SoMo Borac, where we gather the best experts in the digital world, exchanging ideas, knowledge, and perspectives on the future of the digital industry.

Organizers