24. September 2024.

Introducing three new speakers

Hana Bartolović (After5.hr, HUDI), Fran Mubrin (404 / MYTY), and Dario Dalmacija (DD Video Lab) are the latest speakers announced for this year’s SoMo Borac. Find out what they’ll be sharing with us!

 

Hana Bartolović: How to Launch a News Portal in Croatia (10 Steps That Sound Easy but Aren’t)

Bartolović is the founder of After5.hr and a journalist who became an entrepreneur after 14 years in the media industry. 

In her lecture, she will start from idea to finished product: how to create and launch a successful digital media outlet in a landscape where few are willing to take the plunge. In this talk, we’ll explore 10 steps, including the importance of defining your portal’s unique value, designing a user experience, understanding analytics, and why reinvesting in growth is crucial.

 

Fran Mubrin: Naïve Artist Meets Artist

Mubrin is the creative director at Agency 404 and a partner at MYTY Group. With over 12 years of experience in the industry, he has produced award-winning work for both local and international clients.

In his lecture, he will share his experience with using artificial intelligence, in which he questions whether naïve is ready to embrace a creative environment dominated by AI.

 

Dario Dalmacija: Vertical Video – From Mistake to Standard

Dalmacija is a videographer who launched his own business in 2019. He collaborates with clients such as Index.hr, CTA komunikacije, and Visage Technologies. Throughout his rich career, he has taken on various roles, including those of journalist, reporter, and author.

In his lecture, he will explore how vertical video, once considered a filming mistake, has become a standard format in digital media. Through practical examples, he will discuss its increasing usage and impact on content production.

Sounds interesting? Get your SoMo tickets here!