25. October 2023.
New speaker: Adam Nowakowski from Meta!
We are thrilled to introduce our latest speaker, Adam Nowakowski from Meta. As an Agency Partner, Adam works closely with creative agencies across Central-Eastern Europe, leveraging Meta’s suite of marketing solutions to unlock business and creative potential.
Adam believes good creative – for mobile as for all other media – continues to follow the timeless principles celebrated by the greatest names in advertising. Technologies evolve, as do ways people access content, but the principles themselves remain largely unchanged.
Before joining Meta, Adam spent 20 years at the strategy departments of BBDO and Leo Burnett, where he led efforts for brands like Samsung, Heineken, Snickers and Orange. His work had always entailed striking a balance between product truths and fiction.
Adam is a tutor at the Brand Strategy School of the Polish Advertising Association, multiple EFFIE juror, and shareholder in about 50 different creative awards. He also holds a master’s degree in cultural studies from Warsaw University.