SOMOCAST

In the fourth episode, our new host Ivanka Mabić Gagić, Executive Director of the Croatian branch of Httpool by Aleph, sat down with Hajdi Ćenan – Co-founder and CEO of airt, an AI startup focused on predictive analytics and AI agents in business processes. Hajdi is also the President of Cro Startup, Vice President of CroAI, and Croatia’s representative in the European Startup Network. She actively promotes gender equality as the founder of PWN Croatia and has been named one of the 100 most influential STEM entrepreneurs in Croatia. The conversation touched on how AI agents are transforming business operations, new EU regulations shaping the startup ecosystem, and the evolving role of women in the tech industry.

In the third episode of the new season of SoMoCast, we talk with Iva Kutle Škrlec, current Director of Destination Marketing for MEA at Hilton. Iva takes us through her journey from Croatia to Dubai, sharing how she built her career and developed global brands. She talks about the challenges of relocating, the importance of networking, lessons learned at Google and Hilton, and how markets in Dubai thrive where others stagnate. An inspiring story about courage, adaptability, and a career without borders.

In the second episode of the new season of SoMoCast, we talk with Matej Lončarić, Chief Digital Officer of Slovenia’s Pro Plus and Croatia’s RTL. Matej shares his early days in the media, how a background in engineering led him into the industry, and reflects on the changes media has undergone over the past 20 years. He emphasizes that media will never disappear, but its form will constantly evolve, with artificial intelligence already shaping how content is consumed. We discuss niche media, the shift from brand-focused to product-focused approaches, reliance on platforms like Google, and the rise of subscription models. Matej also highlights the importance of media literacy, fairer regulation of big tech companies, and the future business models of media.

In the first episode of the new SoMoCast season, we talk with Jan Jilek, founder of Dotmetrics. Jan shares why he believes GDPR is a good thing, but also how it slowed down the growth of AI in Europe – and what that means for the future of the industry. He also talks about how he started his company, sold it to a global giant, and how he searched for a new path after that exit. We also touched on the audience measurement market which, although lagging behind, opens up new opportunities through data collection and combination.