Have traditional media lost not only attention, but also trust? And can trust alone pay the bills? In this episode, we discuss whether creators have become the new media and why people have no problem paying for Netflix and Spotify, but not for news. We also ask whether the algorithm has become the most powerful tabloid editor in history. What is left for agencies when Meta and Google become the creative agency, the media outlet, and the judge of their own effectiveness? Will brands soon have to convince AI assistants instead of people?
Our guest is Marjan Novak, partner and publisher of Slovenia’s Marketing Magazin, former BBC World Service correspondent, and author of a book on three decades of Slovenian advertising. He was also the first director of IAB Slovenia and took part in launching DIGGIT, one of Slovenia’s first major digital marketing conferences.
SOMOCAST
The podcast diving deep into digital.
SoMoCast is a podcast shining a light on the dynamic world of digital business, media, and marketing. Join our host Nikola Vrdoljak as he sits down with the region’s top digital leaders to peel back the layers of the hottest topics in our industry.
SEASON 5
2026
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How does one go from being a journalist at the BBC World Service to becoming Editor-in-Chief and Deputy Chairman of the Management Board at RTL Croatia? What prompted a move into film and television production after more than two decades in journalism and television? How did the Norwegian hit series SKAM become SRAM, a Croatian teen drama that has reached its fourth season and won the Zlatni Studio Award? And does Croatia need a dedicated film and television studio complex?
Ivan Lovreček, former Editor-in-Chief and Deputy Chairman of the Management Board at RTL Croatia, co-founder of the production company CGM Films, and founder of the digital analytics and consulting company Videoclick, answers these and other questions.