The podcast diving deep into digital.

SoMoCast is a podcast shining a light on the dynamic world of digital business, media, and marketing. Join our host Nikola Vrdoljak as he sits down with the region’s top digital leaders to peel back the layers of the hottest topics in our industry.


Episode 7

Miša Živić


Miša Živić is the co-founder and CEO of Leanpay, the regional fintech startup that’s changing the face of online shopping with safe, simple, and smart installment payments. In this episode, you’ll learn what distinguishes Leanpay from fintech leader Klarna, how Buy Now, Pay Later (BNPL) is changing people’s online shopping habits and businesses’ growth trajectories, and discover whether an HR problem is really to blame for the financial crash of 2007-2008.

Episode 6

Eyabo Macauley
Snap Inc.


Eyabo “Yabs” Macauley is the Senior Business Expansion Lead at Snapchat, the perennially popular augmented reality camera app with over 332 million daily active users across the globe. In this episode, you’ll learn the difference between augmented and virtual reality, why Snapchat is listed on the NYSE as a “camera company,” what “metaverse” actually means according to someone that actually understands it, and much more.

Epizoda 5

Zlatko Hrkać


Zlatko Hrkać is the CEO at Sofascore, the prominent Croatian sports data company with 23 million active monthly users. In this episode, you’ll learn about the relationship between data companies and the media, the full scoop on the Sofascore x Luka Modrić collaboration, and how this world-famous application got its start with a blog about Oliver Dragojević.

Episode 4

Ana Zovko
LAQO by Croatia osiguranje


This is Ana Zovko, Chief Digital Officer at Croatia osiguranje, and Head of LAQO, Croatia’s first 100% digital insurance provider. In this episode, you’ll learn how to get insurance in under a minute, how to use an app to become a better driver, why “intrapreneurship” is better than launching a startup, and which of these is easier: building an intimidatingly ambitious project or a small, simple one. Spoiler alert: Ana’s more the “go big or go home” type.

Episode 3

Tomislav Car


Meet Tomislav Car, CEO and founder at, an end-to-end agency management platform helping agencies of all sizes streamline operations, manage resources, and pull in more profit. In this episode, you’ll learn about the role culture plays in an international go-to-market strategy, how the Croatian tech scene stacks up to the titans across the pond, whether time zone differences are really that big a deal, and what makes software work just as well for a team 5 of people as it does for a team of 500.

Episode 2

Slaven Kordić
Muzej Iluzija


Introducing Slaven Kordić, managing partner at Invera Equity Partners, owners of the beloved Museum of Illusions franchise (which just so happens to now be the largest museum chain in the world). During their conversation, you’ll learn about the role of private equity in the CEE region, what fund managers look for in companies, “scalability,” and most interestingly… where in the world do equity funds get all that money from?

Episode 1

Dejan Donev


Meet SoMoCast’s first guest: Dejan Donev. He’s the head of digital at Erste bank and creator of KEKS Pay – Croatia’s most popular finance app – boasting over 300,000 users. During their conversation, you’ll learn what it takes to build a “superapp,” why corporations have a hard time innovating, how to brand a banking app, and why the idea of Croatian cafés taking your credit card is still so unthinkable.

Get your 2022 SoMo Borac tickets today!

Join us for the 10th anniversary SoMo Borac awards ceremony, concert, and after-party at Hala Zagreb on November 11, 2022. Seize your chance today – tickets are limited!

Get your tickets here

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