12. August 2024.
SoMo Borac 2024 honors outstanding work with the prestigious “Special Mention by Aleph” award
At the highly anticipated awards ceremony, the “Special Mention by Aleph” Award will be presented within the Advertising stream. This award honors projects that reflect high standards in performance marketing.
Winners will be selected by a distinguished jury of Aleph experts, who will evaluate entries in the SoMo Growth and SoMo Global categories, searching for standout projects in the crowded digital marketing space.
This year, the spotlight is on campaigns that:
- Utilize AI technology
- Employ customer data platforms (CDP)
- Implement advanced measurement methods
Ivanka Mabić Gagić, Aleph executive director, highlighted that, in addition to the award, Aleph will also present intriguing results from the Media Essentials research at the SoMo Borac conference. This study surveyed 23,400 participants worldwide, including 3,200 from the Balkans—Croatia, Serbia, Bulgaria, and Romania.
See you at SoMo Borac on October 25th at the Student Center!
And don’t forget, the deadline for submissions is September 25th. Plus, for every four entries, the fifth one is completely free!
