An unavoidable part of every communication strategy today – whether ongoing or campaign-based – is social media. The SoMo Social category focuses on long-term social strategies, continuous content and integrated communication with users across social media channels. Since this category evaluates always-on content that requires continuous production and attention, the performance must cover a minimum period of 3 months.

Without quality content, it is impossible to reach audiences today. That is why the SoMo Content category rewards the best content marketing projects. Content projects may include newsletter strategies, video series, online magazines, blog posts, e-books, social media content, TikTok videos and all other forms of content.

The TikTok category rewards a brand channel that demonstrates continuous quality, has existed for at least 2 months or contains at least 16 posts. We evaluate originality and creativity, quality of execution and achieved results, and all three elements must be outstanding to win the award.

Digital platforms are often used to activate target audiences in many different ways. All campaigns whose primary objective was user activation should be submitted here. This includes contests, influencer campaigns and all other forms of activation.

The best campaign executed across multiple digital platforms will earn its SoMo Borac in this category. Platforms may include social media, Google, websites and everything else considered digital.

This category is focused on recognizing and rewarding campaigns that innovatively used the latest technologies. The category is intended for campaigns in which technology is a key part of the idea, execution or user experience, rather than merely technical support. It is reserved for campaigns that raised the bar in applying technological solutions, achieved outstanding results and stood out above others.

Digital products, websites, platforms and other digital solutions that, through innovative ideas, functionality and high-quality execution, enable organizations to explore new aspects of digital business or improve the way they present their products, services or brands. The category includes mobile, web and multiplatform solutions, startups, digital services and web experiences with a comprehensive approach to user experience, content, functionality and results.

The SoMoRitanac category rewards campaigns and projects that raised awareness of an important global or local issue (e.g. helping vulnerable groups or contributing to solving a social issue).

SoMo Growth is a performance-oriented category that rewards campaigns with concrete and measurable business results, such as sales growth or lead generation achieved through SEO, CRO and other digital tactics. The focus is not on awareness or engagement unless those objectives clearly led to proven business outcomes. The category is intended for campaigns that have demonstrated measurable success on a local or regional level. Results account for 70% of the overall score, while innovation and creative solutions make up the remaining 30%. Applications for the SoMo Video Impact category automatically enter the competition for the Special Mention by Aleph award.

SoMo Video Impact rewards video content that has achieved concrete and measurable results in the digital environment. The category includes YouTube videos, online series, video ads, branded content and video-first social media content. The focus is not only on production quality, but on the proven contribution of the video content to the campaign’s business or communication goals. Results account for 70% of the overall score, so it is important to clearly demonstrate the video’s impact on the campaign’s success. Applications for the SoMo Video Impact category automatically enter the competition for the Special Mention by Aleph award.

Digital OOH is a category that rewards campaigns that made us stop in the street, while walking through the city or shopping malls, held our attention for a long time or encouraged interaction with a digital screen. Within this category, we reward the innovation achieved through thinking outside the box.

SoMo AI is a new category that recognizes and rewards projects in which artificial intelligence is not just a tool, but an important part of how campaigns, content, performance activities and products are created. AI does not need to be the dominant element of the project, but it must have a clear role and measurable impact on the final result.

It is important to demonstrate how the use of artificial intelligence improved the workflow, experience or results of the project.

With this award, Aleph aims to especially highlight effectiveness and innovation in digital marketing by encouraging and rewarding best industry practices. Among other things, the focus will be on campaigns that demonstrate data-driven creativity, scalable results and measurable ROI. Smart use of AI technology or advanced measurement methods is an additional advantage.

The winner is selected by a special jury composed of the Aleph team.

SoMo Grand Prix is a special award for the best entry within the SoMo Advertising competition. It is awarded to the work that stands out for its originality, quality of execution, and results, representing the highest level of digital excellence in the competition. No separate application is required for this award. The winner is selected from the highest-rated entries based on the jury scoring and the jury’s final evaluation.