Social media is an unavoidable element in today’s communication — ongoing and campaign-based. The SoMo Social category emphasizes long-term social strategies and continuous content, integrated with user communication on social networks. Given that this is always-on content — and, as such, requires constant production and attention — this category considers performances over a minimum period of 3 months.

Reaching today’s audiences is simply not possible without quality content. That’s precisely why the SoMo Content category rewards the best content marketing projects. Content projects can include newsletter strategies, video series, online magazines, blog posts, e-books, social media content, TikTok videos, and anything else that can be included in the “content” umbrella term.

In the TikTok category, we’re rewarding brand channels that show consistent quality, with the prerequisite of being live for a minimum period of 2 months or having at least 16 published posts. We evaluate originality and creativity, quality of execution, and the reached results, and all three elements need to be top-notch to win the award.

We often use digital platforms to activate the target group, and we usually do that in many different ways. Submit all your campaigns that had the primary goal of user activation in this category. This can include contests, influencer campaigns, and all other activations.

This category will include SoMo Borac applicants with campaigns run across multiple digital platforms. The platforms can include social networks, Google, websites, and everything else considered to be digital.

This category focuses on recognizing and awarding campaigns that utilized the latest technologies in an innovative way. It is reserved for campaigns that raised the bar in applying technological solutions, using them to achieve outstanding results and stand out.

Digital products of all kinds — mobile, web, or multi-platform solutions and startups — that have enabled organizations to explore new aspects of digital business or revolutionize the way they present their products, services, or brands through innovative ideas and high performance.

In the SoMoRitanac category we’re awarding campaigns and works that have raised public awareness about a current global or local issue (e.g., helping a vulnerable social group or contributing to solving a social problem).

This category is for campaigns that have reached top results (sales growth, brand awareness, etc.) in any market outside the Adria region. The achieved results constitute 70% of the score, with the remainder including innovative elements such as creative solutions or the use of various platforms.

This category also awards campaigns that have reached top results (sales growth, brand awareness, etc.) but took place at the local or regional level. The achieved results constitute 70% of the score, with the remainder including innovative elements such as creative solutions or the use of various platforms.

Digital OOH is a category for the campaigns that stopped us in the street, during a walk, or in shopping malls; the ones that caught our attention for an extended period of time or made us interact with a digital screen. In this category, we’re rewarding the innovation that came from thinking outside the box.

This Aleph award aims to highlight the effectiveness and innovation in digital marketing, encouraging and rewarding best practices in the industry. Among other things, the emphasis will be on campaigns that use AI technology, effectively use a customer data platform (CDP), and have applied advanced measurement methods. The winner is chosen by a special jury composed of the Aleph team.