Nowadays, any communication, whether permanent or campaign, inevitably contains an element of – social. The SoMo Social category highlights long-term social strategies and continued content coupled with communication with social media users. Since that is an always-on content, which requires constant production and attention, this particular category considers one’s performance over several months, at least.

These days, it is impossible to reach one’s audience without good-quality content. That is why the SoMo Content category rewards the best content marketing projects. Content projects may include newsletter strategies, video series, online magazines, blog posts, e-books, social media content, Tik Tok videos... and anything else that is considered to be content.

Tick-tock, tick-tock... Before it gets banned, in this category we reward the TikTok brand channel that shows consistent quality, and is active for at least 2 months or has at least 16 posts. We seek ideas, quality of execution and results. All three elements must be top-notch to win the award.

Quite often, we want to activate a target group on digital platforms, so we resort to a number of different ways. If your campaign’s primary goal was user activation, this is the category for you. Entries may include prize-winning games, influencer campaigns, and any other activation out there.

The best campaign run on two or more digital platforms will come for its Somo Borac in this category. Platforms include social networks, Google, websites, and everything else we consider digital.

This particular category has been created for all the digital works and projects that we haven’t seen on traditional platforms, as well as for mobile apps. The emphasis is on campaigns that have made the best use of the existing technologies and gone a step further in utilizing them.

In this exciting and fast-growing world of digital marketing, we are continually witnessing new solutions and experiments with innovations. And yet, the website has been a stable and constant force since the very beginning of digital marketing, and is often a campaign’s final destination. Regardless of whether it is a campaign-related, corporate, or e-commerce website, it will find its home in this particular category.

The SoMoRitanac category rewards campaigns and projects that have raised the general public’s awareness about a burning global or local issue (for instance, helped a vulnerable or at-risk group, or contributed to solving a social issue).

In this category, we reward campaigns that have achieved outstanding results (sales growth, raising brand awareness, etc.), but have taken place on a local or regional level. Results make up 70% of the evaluation, while the rest consists of innovative elements such as creative solutions or use of various platforms.

In this category, we reward campaigns run on any market outside the Adria region that achieved outstanding results (sales growth, raising brand awareness, etc.). Results make up 70% of the evaluation, and the rest consists of innovative elements such as creative solutions or use of various platforms.

Digital OOH (Digital Out-of-Home) is a category where we reward campaigns that stopped us on the street, during a city walk or while shopping, over which we have lingered for a long time or interacted with a digital screen. Here we reward innovation and thinking outside the box.

With this award, Httpool wants to highlight effectiveness and innovation in digital marketing, encouraging them within the industry and rewarding the best possible practice. Among other things, emphasis will be placed on campaigns that use AI technology, effectively use the "customer data platform" (CDP), and apply advanced measurement methods. The winner is decided by a special jury consisting of the Httpool team.