Nowadays, any communication, whether permanent or campaign, inevitably contains an element of – social. The SoMo Social category highlights long-term social strategies and continued content coupled with communication with social media users. Since that is an always-on content, which requires constant production and attention, this particular category considers one’s performance over several months, at least.

These days, it is impossible to reach one’s audience without good-quality content. That is why the SoMo Content category rewards the best content marketing projects. Content projects may include newsletter strategies, video series, online magazines, blog posts, e-books, social media content, Tik Tok videos... and anything else that is considered to be content.

Quite often, we want to activate a target group on digital platforms, so we resort to a number of different ways. If your campaign’s primary goal was user activation, this is the category for you. Entries may include prize-winning games, influencer campaigns, and any other activation out there.

The best campaign on a single or multiple digital platforms will get its SoMo Borac Award in this particular category. The platforms include social media, Google, websites, and anything else we consider to be digital.

This particular category has been created for all the digital works and projects that we haven’t seen on traditional platforms, as well as for mobile apps. The emphasis is on campaigns that have made the best use of the existing technologies and gone a step further in utilizing them.

In this exciting and fast-growing world of digital marketing, we are continually witnessing new solutions and experiments with innovations. And yet, the website has been a stable and constant force since the very beginning of digital marketing, and is often a campaign’s final destination. Regardless of whether it is a campaign-related, corporate, or e-commerce website, it will find its home in this particular category.

Since the launch of the SoMo Borac Awards, we have been relying on this particular category to honor community managers, as they are the ones standing on the frontline of communication with the users, and moving from words to action. This is where agencies nominate their community managers in charge of one or more clients. They can be nominated by agencies, clients, or even themselves, in case they are freelancers.

The SoMoRitanac category rewards campaigns and projects that have raised the general public’s awareness about a burning global or local issue (for instance, helped a vulnerable or at-risk group, or contributed to solving a social issue).

SoMo Growth is a category for campaigns that have made the biggest contribution to one’s growth (of sales, visibility, or views). Seventy percent of an entry’s total score refers to that campaign’s results and outcomes. Here, you are welcome to submit both local and regional campaigns.

The SoMo Global category is also intended for campaigns that have made the biggest contribution to one’s growth (of sales, visibility, or views). Seventy percent of an entry’s total score refers to that campaign’s results and outcomes; however, here, you can submit projects that have had results globally, i.e. on any of the markets outside the regional one.