4. October 2023.
Free webinar by Httpool on cybersecurity within Meta platforms
Our partner Httpool invites you to a webinar that will explore cybersecurity challenges within the world of Meta platforms. You’ll gain insights into the importance of cybersecurity, delve into real-life examples, and expand your expertise in enhancing online security measures. Save the date: October 12th! Read more here →
29. September 2023.
Accommodation discounts for hotels and apartments
We’re offering discounts on select hotels and apartments to make your trip to Zagreb even better. Check the accommodation list →
We offer SoMo newsletter subscribers a 15% discount on tickets!
Subscribe to the SoMo newsletter to get an exclusive 15% discount on tickets to the SoMo Borac Conference, awards ceremony and after party. You will also receive our e-book with tips on creating an awesome SoMo Borac application, and be among the first to learn the latest news from SoMo Borac and the digital world. […]
27. September 2023.
SoMoCast S2E1: Miran Pavić — Are digital subscriptions a good business model?
Miran Pavić is the founder and CEO of Telegram Media Group, the president of this year’s SoMo Media jury and a co-founder of HUDI. He has been in the media all his life: he collaborated with the well-known tech magazine Wired, edited Nedjeljni Jutarnji and managed the digital operations of Jutarnji list. Today, his focus […]
22. September 2023.
How big is the Croatian digital subscription market really?
At the upcoming, first SoMo Conference, you will be able to hear the results of the first comprehensive study on the size of the Croatian digital subscription market. The study shows the total number of subscribers, as well as acquisition and retention strategies and tactics of HUDI’s members who already have digital subscriptions today. Learn […]
How to create an awesome application for SoMo Borac (e-book)
Before you submit your video to apply for SoMo Borac, be sure to check out our new e-book — it provides valuable, unique inside tips from jury members, as well as real examples with advice from former applicants on how to create an application so good no one can ignore it. The e-book is free […]
14. September 2023.
HUDI is working on a study about the digital industry
In an attempt to discover what to expect in the future of digital publishing and advertising, the Croatian Association of Digital Publishers (HUDI) will start working on a new study about the digital industry. It will discuss the trends that will shape the future, highlighting key areas of focus, such as digital subscription, content and […]
Slight changes to application rules & conditions
This year, we will accept applications for digital works created from September 1, 2022 to October 20th, 2023. However, there are certain exceptions when we also accept applications for works created earlier. You can read all the details related to the updated rules & conditions for each category on our website: SoMo Advertising Rules & […]
7. September 2023.
Meet the first conference speakers — a Cannes Gold Award winner, and a renowned TikTok expert
For the first time in the history of SoMo Borac, we are including a full-day conference that will bring together numerous experts in the field of digital marketing. Here are our first speakers: Vamanan Puvaneswaran Vamanan (or Vamz for short) has spent a significant amount of time working for media companies, where he focused on […]
31. August 2023.
What are the benefits of marketing automation for creating a personalized user experience? Here’s what our jury members think
Automated email sending, social media management, campaign tracking — this year’s SoMo Borac jury members Mario Frančešević (SeekandHit) and Ivan Kordić (Shoppster Srbija) shared their opinions on the importance, challenges, and advantages of marketing automation. Read the article in Croatian here.
Ružica Vrdoljak Ličina, Executive Director of SoMo Borac, on her career and the strongest digital community in the region
How does the jury remain impartial? How did SoMo Borac come to be, and what is the significance of the award for an agency? The most recent episode of “Dan za Podcast” featured Ružica Vrdoljak Ličina, Executive Director of SoMo Borac, who talked about her career journey and offered some helpful tips on how to […]
18. August 2023.
Check out the program for Digital Labin 2023!
The 4th Digital Labin conference for digital designers and developers, organized by our partners at Lloyds Digital, is scheduled for September 22nd and 23rd this year. It features three stages, masterclasses and lectures from renowned experts, as well as a panel organized by SoMo Borac. Find out more about the program here.
11. August 2023.
Are social media habits changing? Here’s what our jury thinks
Social media’s reign as the go-to platform for news consumption appears to be declining. Are users changing their habits or just becoming less informed? We discussed this trend with this year’s SoMo Borac jury members: Pavle Savović, founder of Telegraf.rs, Aljaž Peklaj, partner and strategic director in Bold Group, and Mirela Hegediš Horvat, sales and […]
20. July 2023.
How much will ChatGPT change the industry? Here’s what this year’s jury members think
Stipe Grubišić (Hanza Media, HUDI), Mia Biberović (Netokracija, HUDI), Nebojša Grbačić (Cvoke), and Daniel Fazlić (Bloomberg Adria) are among the SoMo Borac jury members this year. We asked them for their opinion on one of the most important topics in digital recently: the use of AI tools in everyday work. Read what they said in […]
27. June 2023.
Interview with Miran Pavić and Maja Grbović, Presidents of the SoMo Borac Jury in 2023.
In the latest interview, Miran Pavić, Director of the Telegram Media Group and an Executive Board member of the Croatian Association of Digital Publishers (HUDI), along with Maja Grbović, Head of the Media Department at Mercator-S, reveal what they expect from this year’s applications, their vision for the future of digital, the implications of new […]
Introducing Digital OOH, a New Category in 2023!
Many digital marketing experts predict the growing popularity of Digital Out-of-Home (DOOH) advertising. In recent years, exceptional DOOH projects have been carried out in Croatia, catching the attention of European and global experts. Hence, this year, we decided to introduce Digital OOH as a new category. This category highlights the importance of DOOH advertising in […]
20. June 2023.
Introducing the jury and opening applications for Somo Borac 2023!
For the eleventh time, Somo Borac is representing and rewarding the best creatives in the digital industry. The decision on the most important regional digital award is made by an experienced jury, consisting of digital experts from the best agencies in the region, judging the best works in a total of 15 categories. This year’s […]
16. June 2023.
Ivan Pleše and Ružica Vrdoljak Ličina present what’s new at the 11th SoMo Borac powered by Httpool
In a recent interview, Ivan Pleše, President of the Croatian Association of Digital Publishers, and Ružica Vrdoljak Ličina, Executive Director of SoMo Borac reveal the news brought by the 11th SoMo Borac powered by Httpool. Read the entire interview here.
7. June 2023.
Continued support: Httpool staying on this year’s main sponsor
Last year’s successful collaboration with Httpool by Aleph continues this year with shared goals for developing the digital economy and promoting digital marketing in the region. “SoMo Borac is one of the largest and most important digital marketing events in the region, serving as a central hub for knowledge exchange, the latest trends, and best […]
6. June 2023.
Gathering of the strongest digital community on the FIRST EVER SoMo Conference
This year’s SoMo Borac powered by Httpool will debut an exciting new program: an all-day conference where renowned Croatian and international experts share their extensive knowledge and interesting projects. Then, after the knowledge and experience exchange, the SoMo tradition continues with the best party in town! “HUDI has recognized SoMo Borac powered by Httpool as […]
This just in: New SoMo categories
This year will be special in all sorts of ways – including the fact that we’ve added some new award categories! The Best Digital OOH category will include all the important formats that have been stopping people in their tracks, capturing their attention, and encouraging interaction with the content on the screen. The TikTok category […]
HUDI joins SoMo Borac powered by Httpool as a co-organizer
Another milestone in this year’s event is the Croatian Association of Digital Publishers (HUDI) joining us as a co-organizer. Their work centers around transferring knowledge and trends from developed digital markets to local ones, and boosting general knowledge and expertise in the market. “As the leading professional association that brings together online media and […]
