6. June 2023.

This just in: New SoMo categories

This year will be special in all sorts of ways – including the fact that we’ve added some new award categories! The Best Digital OOH category will include all the important formats that have been stopping people in their tracks, capturing their attention, and encouraging interaction with the content on the screen. The TikTok category will incorporate all the projects centered around this well-known social media platform businesses use for communication and visibility. The jury will evaluate the quality of the idea, execution, and achieved results. Chosen categories were carefully selected after gathering feedback from the jury, participants, and visitors of last year’s SoMo Borac powered by Httpool.

“Last year was record-breaking for the number of applications, interest-shown, and attendance at our awards ceremony and party, which gave us a boost to set even higher goals this year, in terms of content, experience, and education. With our partners and co-organizers, there is no doubt in my mind this will truly be a significant step towards advancing the regional digital profession,” said Ružica Vrdoljak Ličina, Executive Director of the SoMo Borac powered by Httpool Awards.


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