31. August 2023.

What are the benefits of marketing automation for creating a personalized user experience? Here’s what our jury members think

Automated email sending, social media management, campaign tracking — this year’s SoMo Borac jury members Mario Frančešević (SeekandHit) and Ivan Kordić (Shoppster Srbija) shared their opinions on the importance, challenges, and advantages of marketing automation. Read the article in Croatian here.