The lineup reveal has begun! We’re introducing our speakers in alphabetical order, with a guarantee that you’ll want to catch every single talk.
Andre Joel is Head of Sales Partnerships for the EMEA region at Reddit. He brings 15 years of experience in sales and digital marketing, gained at companies like Google and Snap. In his talk “Conversations drive the new consumer decision journey”, he’ll reveal why the consumer journey is no longer a linear funnel — and how brands can become relevant in the places where consumers ask questions, compare experiences, and make decisions. Spoiler: less polish, more proof.
Iva Prpić, Marketing Manager at Presshaus, will show us how they built a fully digital sales machine around the book, a product that’s 500+ years old, by combining content, data, news portals, social media, influencers, newsletters, magazines, and events. In her talk “Gutenberg, meet the algorithm”, we’ll find out what happens when new-school marketing meets old-school publishing.
Tin Klasić, Head of Paid Social at Super, arrives with a title that pulls no punches: “Your conversions are worthless”. Through concrete examples, he’ll explain why obsessing over short-term conversions leads to bad business decisions and how to avoid the traps of misreading results in multichannel marketing. And if you invite him for coffee after the talk, be ready for a bonus lecture on specialty coffee.
And that’s just the beginning. We keep filling the lineup so check back soon.
In the meantime, you know what they say: the tardy bird gets the worm. Or something like that. Grab your ticket at a still-friendlier price until September 30th.
See you on October 23rd in Zagreb!
