About us
SoMo is where Southeast Europe’s digital industry comes together. Since its beginnings, it has gathered creative minds, media professionals, marketers, tech enthusiasts and innovators who shape the future of digital culture and communication.
SoMo Borac started in 2013 to highlight two areas of digital marketing that were still gaining recognition at the time: Social and Mobile, hence the name SoMo (Social-Mobile). We wanted to highlight good regional examples of using these platforms and educate the market about them. We have maintained that goal until today, and as the entire industry has evolved, we have expanded categories and kept up with developments.
Starting from 2023, in addition to the award ceremony, we are adding a conference to SoMo Borac, where we gather the best experts in the digital world, exchanging ideas, knowledge, and perspectives on the future of the digital industry.
Starting from 2023, in addition to the award ceremony, we are adding a conference to SoMo Borac, where we gather the best experts in the digital world, exchanging ideas, knowledge, and perspectives on the future of the digital industry.
01
CONFERENCE
A conference that analyses the key trends and anticipates the digital future. SoMo Borac brings together experts shaping the future of digital.
02
AWARDS
The most creative and innovative digital projects compete for SoMo Borac awards every year, setting new benchmarks for the industry.
03
AFTERPARTY
Networking and the legendary SoMo party; because the best ideas often happen between sessions.
PEOPLE BEHIND
SOMO BORAC
SOMO BORAC
Ružica Vrdoljak Ličina
Executive Director
Barbara Tadić
Program Director
Ozren Kronja
HUDI, Member of Organizing Committee
Iva Šalamon
HUDI, Member of Organizing Committee
Ivana Krmpotić
Project Manager
Karla Habulin
Project Manager - Sponsorships
ORGANIZERS
Our Partners
Connect with the people shaping the future of digital. Reach leading creatives, marketers, media professionals and decision-makers from across the region.
GOLD PARTNER
SILVER PARTNERS
BRONZE PARTNERS
