29. October 2025.
Thank you to everyone who made this year’s SoMo Borac special!
They say true friends always have your back and we really do have the best friends and partners, as SoMo Borac was fantastic again this year. Behind every bit of our success are the amazing people who support us, collaborate with us, and believe in what we do. Thank you all – our partners, sponsors, […]
28. October 2025.
Relive the SoMo Borac Magic!
This year’s SoMo Borac once again proved why it’s the must-attend event for digital enthusiasts in the region. The conference was a mix of energy and creativity, and the projects, ideas, and people who constantly push the boundaries of digital were awarded. But don’t worry – the SoMo excitement isn’t over! We’re bringing you a […]
22. October 2025.
Your ultimate guide to the SoMo galaxy
Preparation is half the battle The event is just around the corner, so we’ve put together a quick guide to make your SoMo day a breeze – from the schedule and location to special discounts and perks for all attendees. Daily schedule From your first morning coffee to the final dance floor moments – […]
17. October 2025.
SoMoCast S4E4: Hajdi Ćenan – Will the new EU regulations become a burden for startups?
In the fourth episode, new host Ivanka Mabić Gagić, Executive Director of Httpool by Aleph in Croatia, sits down with Hajdi Ćenan – Co-founder and CEO of airt, an AI startup focused on predictive analytics and AI agents in business processes. Hajdi is also the President of Cro Startup, Vice President of CroAI, and Croatia’s […]
16. October 2025.
Don’t miss a thing: the SoMo Borac program is online!
We won’t keep you in suspense – the program is live! It’s time to see how this year’s SoMo Borac will unfold. The full schedule, speaker lineup, sessions, plus the awards ceremony and the legendary SoMo party, it’s all waiting for you here. There’s still time to be part of the action and grab […]
15. October 2025.
We have the finalists for SoMo Borac 2025!
The competition was intense and now we finally know who made it to the very best of the best! SoMo Borac 2025 has once again brought together the most creative and innovative projects in the digital and communications industry and it’s time to meet this year’s finalists. See them all here. While you explore the […]
10. October 2025.
SoMo party and the musical trio we didn’t know we needed
You can stop searching for ways to spend your Friday night on October 24th – we’ve got the place to be where everyone will gather: the SoMo party! After a top-notch conference, incredible speakers, and an awards ceremony that will raise your emotions through the roof, there’s no better way to cap off such an […]
9. October 2025.
SoMoCast S4E3: Iva Kutle Škrlec – Inside Hilton: how to manage a brand with 500,000 employees and 9,000 hotels
In the third episode of SoMoCast, we welcomed Iva Kutle Škrlec, Director of Destination Marketing for MEA at Hilton, who joined us from Dubai, where she has been living and working for almost 11 years. Iva shared her journey from a chance start in marketing to success in global companies like Google and Hilton. She […]
8. October 2025.
From the series SRAM to AI innovations: Here’s what the new speakers have in store
How to crack the communication code of young audiences: five key steps in creating the SRAM series Ivan Lovreček and Bruno Mustić are the producers of the series SRAM (CGM Films). Ivan has worked at the BBC and RTL, is the founder of Videoclick and co-founder of CGM Films, and is a member of […]
Time for a tough decision: The best digital campaigns in the region are now in the hands of the jury
After weeks of anticipation, the spotlight now shifts to the jury. The most creative and impactful digital campaigns from the region are now before them and the decisions won’t be easy. This year, campaigns are being evaluated across various categories, including the new Video Impact. SoMo Tech by BYD and Digital Product by Fonoa: […]
3. October 2025.
SoMoCast S4E1: Matej Lončarić – The future of media: subscriptions, niche content, and media literacy for users
This season, SoMoCast is shaking things up with two new hosts. The first is Petar Pavić, an expert in digital media and marketing and co-founder of S.T.A.R. Digital Group. Throughout his career, he has led digital transformation and marketing strategy projects on an international scale, earning multiple awards for his work in media, design, and […]
2. October 2025.
New SoMo Borac speakers: Tech teams in culture, out-of-the-box marketing and pitches that drive growth
When developers, marketing and leadership speak the same language Vlado Vince, a technology expert in culture with more than ten years of experience leading tech teams, including projects such as New York’s The Shed and the Perelman Performing Arts Center, will share how digital solutions can connect different teams and goals. His specialty is implementing […]
29. September 2025.
Planning to attend SoMo? Check out our hotel discounts!
Want to be the first in line at registration, or the last one standing at the after party in the city center? Wherever you see yourself, we’ve got a hotel for you. We’ve gathered all the discounted accommodation options in one place, so you can spend less time searching and more time perfecting your winner speeches […]
25. September 2025.
SoMoCast S4E1: Jan Jilek – Why audience measurement data is key to the market and how AI will change everything
OThe first guest of the new SoMoCast season is Jan Jilek, founder of DotMetrics, an audience measurement tool and a joint project of Ipsos Puls and Fistnet launched back in 2013. Jan talks about his journey from starting a startup to selling it to a global giant – and how he searched for a new […]
18. September 2025.
Pinterest, podcasts & creativity: meet the new SoMo speakers!
Building the future of visual search One of them is Eoin Carrigan, Lead Industry Manager at Pinterest. With more than 10 years of experience at global tech giants like Twitter and Pinterest, Eoin is coming to the SoMo stage to share how AI is transforming visual search and creating brand-new opportunities for businesses. “There are […]
17. September 2025.
Submission deadline for SoMo Borac extended – until the end of the month!
Haven’t submitted your project for SoMo Borac yet? No worries – the deadline has been extended until Tuesday, September 30. Use the extra days to polish everything and show the jury the very best – originality, creativity, execution quality, and results. Tips & Tricks by Aleph: How to Make Your Application Irresistible A well-prepared application […]
15. September 2025.
President of the Advertising jury: ‘SoMo Borac gives a clear compass for what excellence in digital marketing means’
Does fortune really favor the bold? We’ll find out at this year’s SoMo Borac, which, without exaggeration, promises to be a true spectacle. Why the bold? Because if you already have a great project, all you need is a little extra courage to submit it and showcase it to the entire region. Alongside top-notch speakers […]
11. September 2025.
Meet the first SoMo Conference speakers!
If you thought autumn was all about new episodes of your favorite shows – think again. The best show of the season is happening live, at SoMo Borac! We are proud to announce Lena K. Samuelsson, former Editor-in-Chief and CEO of Sweden’s Aftonbladet, the biggest digital news destination in the Nordics. At SoMo Borac, Lena […]
4. September 2025.
New awards, expanded categories, and discounted tickets: the key highlights of this year’s SoMo Borac
If you somehow missed all the buzz this summer about the 13th edition of SoMo Borac – relax, we got you. Aleph and SoMo Borac are teaming up again, for the fourth year in a row! The focus? Digital, of course, and pushing the regional scene forward together. As usual, Aleph brings the Special Mention […]
1. September 2025.
From the beach to the office? Do it with the Flash Sale tickets
We didn’t spend all summer soaking up the sun just to hide our glow back at the office. It’s time to show it off – and SoMo Borac is the perfect place to do it. All jokes aside – alongside the smiling faces, at the region’s biggest digital event we’re also expecting new ones – […]
27. August 2025.
Here comes Northern Star: HUDI’s new award for digital pioneers
It’s not just Hollywood where stars are born – HUDI Northern Star is here to spotlight the digital talents shining across our regional sky! This brand-new award in the Media stream is making its debut this year as part of SoMo Borac, honoring a project, campaign and collaboration by advertisers, agencies, media, and institutions that […]
31. July 2025.
The president of the Media stream jury reveals what sets winning projects apart
Vacations are in full swing, off-grid plans are underway, and phones are switching to airplane mode. But our dedicated team is hard at work preparing this year’s SoMo Borac – and it’s going to be something special! This year, the Media Stream is once again co-organized by the Croatian Association of Digital Publishers (HUDI), which […]
23. July 2025.
SoMo Borac 2025 is taking over Mozaik Event Center!
Location, location, location We’ve boxed up the projectors, trophies and dancing shoes — time to relocate! This year’s SoMo Borac lands at Mozaik Event Center (Slavonska avenija 6). OGs know the playbook, but just in case, here’s what’s happening: • a rundown of the hottest digital trends at the conference • the awards gala (a […]
24. June 2025.
Who will choose the region’s digital champions? Meet our jury!
The trophies for this year’s SoMo Borac winners are polished and ready — and now we finally know who’ll decide whose hands they’ll end up in. Check out all Advertising jury members here. Leading the Advertising jury is Vanja Vaniček, Director of Marketing, Customer Experience & Communications at E.ON Croatia. With enthusiasm you can […]
12. June 2025.
Ta-da! Applications for the most important regional digital award are now open
Yes, you read that right – this is not fake news! SoMo Borac entries are officially open, and you can submit your work until September 24. We’ve got some exciting updates this year! We’re back with two streams – Advertising and Media – and there’s a brand-new category joining the Advertising stream: SoMo Video Impact! […]
20. November 2024.
Circle the Date: SoMo Borac Returns on October 24th
It’s time to open your 2025 calendar and mark October 24th for an event you simply can’t miss! If you need a reminder of why SoMo Borac is the most important event in the digital industry, take a look at the best-of gallery from this year’s conference, awards ceremony, and the best party in town. […]
6. November 2024.
The photos from this year!
It’s time to go through the photos from SoMo Borac! Another unforgettable SoMo Borac. Check out the selection of the best moments in our photo gallery. See the gallery here →
Check out all the winning projects!
See the awesome video applications that impressed our jury the most this year: See Advertising winners → See Media winners →
4. November 2024.
A big thank you to all our partners and friends!
After successfully wrapping up another SoMo Borac and the first conference in its history, it’s time to thank everyone who helped us make it happen. Dear partners and friends of SoMo Borac — on behalf of our entire team — thank you once again for your support! 🙏
28. October 2024.
We have this year’s winners!
Thank you all for the outstanding applications! A heartfelt congratulations to all the winners in the Media and Advertising categories, whose list you can see in the links below. Once again, a big thank you to our speakers, panelists, jury, sponsors, and all of you who made the 12th edition of SoMo Borac unforgettable! […]
24. October 2024.
The most important information in one place
We’re counting down the hours to the new SoMo Borac We’re counting down the hours to the new SoMo Borac and sending a quick cheat sheet to have all the most important information in one place – the daily schedule, program details, the location where we’re gathering, and there are also discounts: 10% off drinks […]
22. October 2024.
SoMoCast S3E5: Davor Tremac — How to solve the problem of the world’s largest clients?
What are indirect taxes, and what does it look like to operate in the financial institutions market? How challenging is it to cover as many as 180 countries in less than five years? What is it like to work with the world’s largest companies and build the credibility needed to attract over $90 million in […]
21. October 2024.
Counting down to the conference and introducing new speakers
Generative AI Transforming Search and Advertising Šarūnas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. Known for his expertise in business analysis, online advertising, and team leadership, he will share some of his knowledge at this year’s conference. In his lecture, […]
Dust off your dancing shoes, you know it’s the SoMo party 2024!
Ready for the spectacle After a day full of inspiration at the conference and the awards ceremony, the icing on the cake follows– SoMo party! On Friday, October 25th, from 10 PM to 3 AM at Kino SC, Zagreb, we bring you a line-up that you won’t be able to resist. Hiljson Mandela will warm […]
18. October 2024.
The Museum of Illusions conquers the USA and Europe
Four new museums in just three months One of this year’s sponsors of SoMo Borac, the Museum of Illusions, the largest and most successful chain of private museums in the world, managed to open four new museums in just three months, in St. Louis, Cleveland, Seattle, and Manchester. In addition to handling the most challenging […]
SoMoCast S3E4: Ivana Miljan Tremac — How close are we to a Smokeless World?
Can you imagine using only gadgets instead of traditional cigarettes? What is it like to work in a highly regulated industry, and what trends are the new product categories seeing in Croatia? In the fourth episode of the third season of SoMoCast, Ivana Miljan Tremac, member of the board and marketing director at British American […]
17. October 2024.
We’re revealing the program!
Find out everything that awaits you at SoMo Borac. Engaging talks and panel discussions, awards for the best projects, and the ultimate party. Discover everything that awaits you at this year’s SoMo Borac! See the programme → You can still get your ticket for the full SoMo Borac experience here. See you on October […]
16. October 2024.
We have the finalists!
Check out the shortlist for this year’s SoMo Borac Our expert jury has reviewed all applications and selected the projects that have a great chance of winning the SoMo Borac award this year. See the finalists → See you on October 25th at Studentski Centar!
11. October 2024.
Counting down to the conference and introducing new speakers
Generative AI Transforming Search and Advertising Šarūnas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. Known for his expertise in business analysis, online advertising, and team leadership, he will share some of his knowledge at this year’s conference. In his lecture, […]
10. October 2024.
SoMoCast S3E3: Maja Blumenšajn — Does the content on news portals reflect our society?
What would she be doing if she weren’t in the media, and how has her experience in agencies shaped her career? Does she view clickbait content as essential for survival in the media landscape, and what role do new media play today? Do users still select content based on headlines, and why does she consider […]
8. October 2024.
Hurry and grab your Tardy Price tickets!
If you don’t have a ticket for SoMo Borac yet, grab the Tardy Price for 169 EUR + VAT by 10th October and secure your spot at the conference, award ceremony, and SoMo party. After October 10th, the price of a Full Price ticket is 229 EUR + VAT. See you on October 25th in […]
SoMo Borac and Fonoa are rewarding the best digital products
While this year’s SoMo Borac is richer with two new categories, our partner Fonoa is the proud sponsor of one of them. The category is ‘Digital Product’ within the Advertising section, which rewards digital products that, through innovative approaches and high-quality execution, have enabled organizations to explore new opportunities in digital business. “Through sponsoring this […]
Follow SoMo Borac via stream
In today’s world, where more and more events are being held online or in a hybrid format, a quality livestream has become crucial for the success of any event. That’s why, in collaboration with our loyal partner Confiva, we’ve prepared a streaming option for this year’s edition of SoMo Borac for those who won’t have […]
4. October 2024.
New SoMo conference speakers
AI-Driven Personalization: Transforming Customer Journeys Ansgar Wollnik is a Senior Solution Sales Specialist at Adobe, where he helps businesses create amazing, data-driven customer experiences. He consults business leaders and marketing and IT organizations in Switzerland, Austria, and Eastern Europe, always aiming to create sustainable value. In his talk, Wollnik will dive into why personalization is […]
3. October 2024.
SoMoCast S3E2: Daniel Fazlić about the future of digital media — “The key to success lies in analytics and adaptation.”
Can you imagine a world where your favorite media outlet knows what you want before you do? How is artificial intelligence changing the media industry? In the second episode of the third season of SoMoCast, Daniel Fazlić, director of digital development at Bloomberg Adria, unveils the AI revolution knocking on the doors of newsrooms. Listen […]
2. October 2024.
Registrations for SoMo Borac 2024 are closed—and we’ve set a new record!
Registrations for SoMo Borac 2024 are now closed, and this year we’ve reached a record number — over 235! Once again, the incredible response from our applicants has shown just how strong and creative our community is! As we’re closing the applications, it’s time for our jury to get to work. We’ll announce the shortlisted […]
26. September 2024.
SoMoCast S3E1: Marko Matijević — How to make money from memes?
Marko Matijević (HUDI member) is the director and editor-in-chief of srednja.hr, mirovina.hr, and baustela.hr, with srednja.hr being the first portal he founded during his university years. His passion for journalism began in the sixth grade, and that dream became a reality in college when he created srednja.hr, which has since grown into the leading digital […]
24. September 2024.
Introducing three new speakers
Hana Bartolović (After5.hr, HUDI), Fran Mubrin (404 / MYTY), and Dario Dalmacija (DD Video Lab) are the latest speakers announced for this year’s SoMo Borac. Find out what they’ll be sharing with us! Hana Bartolović: How to Launch a News Portal in Croatia (10 Steps That Sound Easy but Aren’t) Bartolović is the founder […]
19. September 2024.
The deadline for SoMo Borac project applications has been extended
Great news for those needing more time to finalize their SoMo Borac project applications: the deadline has been extended to October 1st, 2024. Don’t forget that the jury will evaluate the originality and creativity, the quality of execution, and the project’s results. Grab this opportunity to finish or refine your entries and submit them here.
