18. October 2024.

The Museum of Illusions conquers the USA and Europe

Four new museums in just three months

One of this year’s sponsors of SoMo Borac, the Museum of Illusions, the largest and most successful chain of private museums in the world, managed to open four new museums in just three months, in St. Louis, Cleveland, Seattle, and Manchester.

In addition to handling the most challenging logistics of opening museums in different countries and ensuring global quality, they place great importance on digital campaigns, which they tailor to the linguistic and cultural characteristics of each region. To ensure their social media doesn’t only showcase museum exhibits, they create reasons for continued engagement with interactive content, pop culture references, and collaborations with influencers.

 “Not only do we put a lot of effort into designing new exhibits and innovative museum content, but we also work daily to improve our digital strategies so that our visitors can enjoy creative and interactive content on our social media even after their visit. This year, we are especially proud to be one of the sponsors of an event that brings together the top digital experts in the region, and we look forward to learning something new at SoMo Borac,” said Sara Grepo Tomić, social media coordinator at the Museum of Illusions and a member of this year’s jury in the Advertising category at SoMo Borac.

Don’t have your SoMo ticket yet? Get it here and see you on October 25th at  SC Cinema!