Program

PB&J breakfast powered by Lino Lada

08:30-9:00

BLOCK 1

09:00-11:10

Ružica Vrdoljak Ličina - SoMo Borac i Ozren Kronja - HUDI
Ivanka Mabić Gagić - Aleph
Matej Lončarić - CME Adria, HUDI
Michaela Gahbauer & Esther Kokabi - Hutter Consult AG
AI-Driven Creativity: Crafting Campaigns with Voices, Visuals, and Automation
Fran Mubrin
Naïve artist meets artist
Joško Mrndže - Google
The future is now
Jerko Mihaljević - Imago
AI and the Agency Creative Process
Andrea Čović Vidović - Europska komisija
Europe and (Tech) Giants
Agnieszka Zamęcka - TikTok
Unlock Tomorrow: TikTok and AI Driving the Future of Commerce
Coffe break powered by Barcaffe

11:10-11:40

BLOCK 2

11:40-13:00

Liesbeth Nizet - Mediahuis, HUDI
Enhancing journalism for the next generation
Ansgar Wollnik - Adobe
AI Driven Personalization: Transforming Customer Journeys
Dario Dalmacija - DD Video Lab, HUDI
Vertical Video: From Mistake to Standard
Ivan Brezak Brkan - Netokracija, Infobip, HUDI
What Developers in Croatia Want (and Marketers Must Know!)
Daniel Fazlić - Bloomberg Adria
From Paper to Algorithm: AI Transforms Media – Will You Keep Up?
Maro Pitarević - Real Grupa
How to Manage Creatives?
Lunch powered by SoMo Borac

13:00-14:30

Block 3

14:30-16:15

Ema Gomerčić - Sofascore
7 (Own) Goals in 7 Years of the Social Team
Nino Štambuk - CME Adria, HUDI
Local Forces in the Fight Against Global Streaming Giants
Hana Bartolović - After5, HUDI
How to Launch a New Media Outlet in Croatia?
Patricija Jukić - Pristop Group
From raw data to smart decisions: Is AI our new boss?
Šarūnas Sakalauskas - Aleph
Generative AI Transforming Search and Advertising
Matej Lončarić - CME Adria, HUDI
Is BigTech's Advertising Price Drop a Threat to Independent Journalism and the Future of the Market?
Galeb Nikačević Hasci-Jare - Autor Agelast podcasta
Podcast: New Rules
End of the daily program powered by INA

Venue:

SC Cinema, Savska cesta 25, Zagreb

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We have provided you with a discount on accommodation near the location where the conference is held. More information.

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We are available for any journalist (or other) queries. Please let us know if you need high-resolution pictures, a person to talk to about SoMo Borac, or answers to any award-related questions. Contact us at: ruzica@somoborac.com ili info@somoborac.com

 

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