Can social media content change the way we see the world? What happens when AI bots outnumber humans as visitors to publisher websites? And how do we escape a feed where algorithms keep serving us more of what we already like?
The fourth wave of SoMo Borac 2026 speakers talks about a world increasingly shaped by platforms, algorithms and AI. Nataša Vajagić, Birger Søiland and Katarina Exle will take the stage at Tvornica kulture on 23 October, covering everything from the social impact of content and the future of publishing to creativity that refuses to become predictable.
Nataša Vajagić, Lead @ Seksizam naš svagdašnji & Programme Coordinator @ CGI Poreč, has spent 15 years working at the Centre for Civic Initiatives Poreč, focusing on women’s and LGBTIQ+ rights, combating discrimination and gender-based violence. She also leads Seksizam naš svagdašnji, a project that monitors and calls out sexism, homophobia and transphobia in the media and public space.
In Can Social Media Change Our World(View)?, she’ll share lessons from a project now followed by tens of thousands of people, with its content generating almost three million views every month. What happens when you consistently point out things people may not have noticed before? And can social media content change what we consider acceptable tomorrow?
Birger Søiland, Head of Publisher Partnerships @ TollBit, HUDI, has spent close to two decades working with the media industry, from publishing to newsroom technology. Today, his work at TollBit focuses on infrastructure used by approximately 9,500 publishers to monitor, manage and monetise AI systems using their content.
In Bot Traffic Trends in Croatia, Birger will reveal what bot traffic data tells us and explore a question that will become increasingly important for publishers: how can this new type of AI visitor be turned into a monetisation opportunity?
Katarina Exle, Client Service Director & Head of Digital @ Cvoke, has more than ten years of agency experience, working on campaigns for brands including Nestlé, IKEA, Molson Coors and Kaufland. Alongside her role at Cvoke, she also teaches at Algebra University.
In Give Me Something I Don’t Even Know I Want, she’ll look at how algorithms are creating feeds where more and more content starts to look the same. Using real brand examples, she’ll explore how to break that predictability, find the unexpected without becoming random, and use creative ideas to escape patterns, audiences, categories and platforms already known by heart.
Three new lectures at the 14th SoMo Borac powered by Aleph, taking place on 23 October at Tvornica kulture in Zagreb.
If you want to see what happens when humans, bots, algorithms, creativity and digital all end up in the same place, you know where to be.
