27. October 2023.

Coolinarika presents the first AI assistant in the region

Coolinarika, the largest culinary platform in the Adria region, presented SuperfoodChef-AI by Coolinarika, the first regional AI assistant.

It is a personal AI assistant for a nutritionally balanced diet, with an emphasis on superfoods. It was designed to show users the importance of a varied and nutritionally rich diet in a simple and interesting way, through an interesting conversation. So, for example, he answers questions about the nutritional value of beans and bananas or suggests a recipe rich in proteins. All this and much more is available at www.coolinarika.com or on the Coolinarika mobile app which can be downloaded from Google Play or Apple Store. 

The project was created in partnership between Podravka and the international digital agency 01 Content & Technology – C3 Croatia, and the leading regional IT company Infobip. With this project, Podravka became one of the leading brands in the world that integrated generative AI technology on its digital channels, and Coolinarika once again showed with this step that in a modern and innovative way, with the help of the most modern technology, it helps users improve their eating habits and creatively prepare meals. 

SuperfoodChef-AI is currently in beta and will be further developed.