2023 Programme

Coffe break POWERED BY FRANCK

08:30-9:00

BIG HALL

BLOCK 1

09:00-11:00

Ružica Vrdoljak Ličina - SoMo Borac i Ozren Kronja - HUDI
Ivanka Mabić Gagić - Httpool by Aleph
Matej Lončarić - CME Adria, HUDI
Vamanan Puvaneswaran - Monami
TikTok as a Business: And We Never Danced
Teo Širola - Muzej Iluzija
From Zagreb to Las Vegas - A Croatian Story of Success
Ivana Postružin - Hrvatski Telekom
How to Checkmate Your Campaigns: Performance Marketing in 3 Moves
Adam Nowakowski - META
The Mobile Opportunity powered by Httpool by Aleph
Coffe break POWERED BY FRANCK

11:00-11:20

BLOCK 2

11:20-12:30

Tomáš Bella - Denník N
Making people pay
Marko Matijević - Pametna kuća, HUDI
Five Things We Learned (Or Didn't) With Subscriptions
PANEL - Will Croatians subscribe?

MODERATOR:
Mia Biberović - Netokracija, HUDI

PARTICIPANTS:
Bojana Božanić Ivanović - Lider Media, HUDI
Zoran Turković - 24sata, HUDI
Stipe Grubišić - Hanza Media, HUDI
Lunch

12:30-14:00

Block 3

14:00-15:14

Dino Burbidge - SKY
Award-winning DOOH ads you have to see!powered by Go2Digital
Petar Pavić - S.T.A.R. Digital Group, HUDI
Automated Advertising vs. Creativity: The Clash of Marketers' Left and Right Brains
Nico Wüst - STRICHPUNKT
Shaping brands in the digital age
Coffe break

15:14-15:29

BLOCK 4

15:29 - 16:31

Francesco Cancellato - Fanpage.it
The case of Fanpage and the news in the algorithm era
Matija Babić - Index i Nikola Vrdoljak - 404
A Discussion 'About The Media'

SMALL HALL

BLOCK 1

09:30-11:00

Ružica Vrdoljak Ličina - SoMo Borac i Ozren Kronja - HUDI
Ivanka Mabić Gagić - Httpool by Aleph
Matej Lončarić - CME Adria, HUDI
PANEL - Is a genuine understanding of users the key to capturing attention in an oversaturated media environment?

MODERATOR: Tatjana Rajković - Kabinet 3C, HUDI

PARTICIPANTS:
Matej Lončarić - CME Adria, HUDI
Ivan Pleše - ADTECH LAB, HUDI
Mirela Hegediš Horvat - tportal, HUDI
Stipe Grubišić - Hanza Media, HUDI
The future belongs to the media
Goran Jankuloski - Žiška
Podcasts: who cares about 1000 views?
Maja Hodalj - JGL
Give yourself parameters, but "think outside the box"
Ivan Brezak Brkan - Netokracija, HUDI
Developers hate marketing, now what?
Dario Markas - Večernji list, HUDI
Why is factchecking so important?
Coffe break powered by Franck

11:00-11:20

BLOCK 2 powered by Spar

11:20-12:30

Vedran Bajer - Microsoft
Past, Present and Beyond: The journey of Artificial Intelligence
Sašo Dimitrievski - Pristop
And now for something completely different, AI! C-Level thought
Dario Dević i Matko Buntić - 404
AI in practice
Ksenija Latković Kozarac - Podravka
Cooking up something good: recipes for the UX of the future
Jakov Vilović - Utorak
Deepfake
Lunch

12:30-14:00

BLOCK 3

14:00-15:00

Luka Abrus - Five/Endava
5 things we needed to learn to succeed in the USA
Maja Blumenšajn - Nova TV, HUDI
Why would anyone want to work in the media?!
Daniel Ackermann - Degordian
5 things you need to know if you want to scale your business and your team
Ivan Kordić - Shoppster
Marketing funnels don't exist!
Lea Stanković - Communis
Technology is blowing smoke

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