24. September 2025.
Storytelling, AI, and more: meet the new speakers at SoMo Borac
POV: Your strategy is actually a storyline
In the new round of speakers, we present three new names. The first is Mercy Fulani, a marketing professional and designer specializing in social media and content marketing.
The session will demonstrate how storytelling can be used to create engaging and memorable marketing campaigns, while participants will receive practical tips and tools to transform their brand message into a story that leaves a lasting impact on the audience.
How to build an AI system that works!
Marko Rakar, director of the consulting firm MRAK Services, will clarify in his lecture the difference between simply using AI to generate text or illustrations and building a robust AI system that executes specific tasks in production every day without errors.
Rakar is an experienced expert in media, new technologies, and data analytics, as well as a recognized lecturer and advisor in political campaigns and projects for governments and international organizations.
Do you know who you’re really working with
The first Croatian overview of the display advertising market provides a clear insight into all key players – from media agencies and publishers to ad servers, native networks, and tracking tools. In Ivan Pleše’s lecture, discover the largest and most influential companies in each category.
From the early days of programmatic advertising, through managing Index to founding ATL, the first Croatian ad tech startup, he has been active in the market for over 10 years. He has participated in key initiatives for Croatian media, including founding HUDI and negotiating with BigTech on behalf of UNIPA.
See you at SoMo Borac on October 24th in Zagreb’s Mozaik Event Center!
