25. September 2025.
SoMoCast S4E1: Jan Jilek – Why audience measurement data is key to the market and how AI will change everything
OThe first guest of the new SoMoCast season is Jan Jilek, founder of DotMetrics, an audience measurement tool and a joint project of Ipsos Puls and Fistnet launched back in 2013.
Jan talks about his journey from starting a startup to selling it to a global giant – and how he searched for a new path after the exit. He explains why audience measurement data is key for the market and the media industry, why this field is still lagging behind, but also what opportunities lie in collecting and combining data.
He takes a closer look at GDPR – why he considers it useful, but also how it slowed down the development of AI in Europe. And when it comes to artificial intelligence, Jan believes we are facing the greatest transformation of the market and society so far.
In addition, he reveals why he would ban children from using social media until the age of 14 – and what kind of impact that would have on their development and society as a whole.
Podcast about the most important topics of the digital world.
In SoMoCast we dive into the key topics of digital business, marketing, and media – through the lens of those who know them best. Our guests bring real-world insights, and you get first-hand knowledge.
Don’t miss new episodes of SoMoCast:
