For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovreček. From his first reports and the BBC World Service, through RTL’s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.
In the episode “Why Do Young Audiences Watch SRAM but not TV?”, you’ll find out, among other things:
- why SRAM managed to keep a young audience longer than most local productions
- whether the cost of attention is higher today because competition is bigger or because audiences have become more demanding
- where Ivan draws the line between AI that saves time and AI that threatens to devalue the author’s voice
- and how he sees the Croatian media and production scene in 10 years.
A reminder: the program is out – all the names, all the talks, the awards ceremony, and the SoMo party, all in one place.
See you on October 23rd at Tvornica kulture!
