Ahead of the 14th edition of SoMo Borac, the regional awards that follow the evolution of the digital industry and recognize the best campaigns, media and advertising content, websites, and apps across the region, SoMo Borac and Aleph are organizing the “Get Your Entry Right” webinar.
The webinar will take place online on Tuesday, September 1, 2026, from 2:00 to 3:00 PM. Its aim is to help entrants better understand how to present a performance campaign effectively, connect business, marketing, and media objectives, and clearly demonstrate both results and the project’s real impact. The focus will be not only on what the campaign achieved, but also on how to structure and explain those results and turn them into a clear and compelling entry.
The webinar will feature industry experts sharing practical, hands-on advice:
Ružica Vrdoljak Ličina (SoMo Borac) – why a great campaign doesn’t automatically make a great entry, and why the jury can only judge what is clearly presented, explained, and supported by evidence.
Tihana Sedlar Krauz, Chairperson of the SoMo Advertising Jury Panel (Hrvatski Telekom) – how the jury approaches reading and evaluating an entry, what separates a good result from real impact, and the most common mistakes in performance entries.
Marko Mikeš (Aleph) – how to structure a performance story: from the business challenge to the campaign insight, defining measurable objectives, and demonstrating the connection between activities and results.
Brigita Krog (Imago Ogilvy) – a case study of a successful entry from an agency with a strong track record at SoMo Borac: the story behind the entry and what they would do differently today.
The webinar will conclude with a ten-minute discussion featuring all speakers, followed by questions from the audience.
Registration is open to anyone who wants to hear firsthand how to build a performance story that can convince both the jury and clients.
Please note: the webinar will be held in Croatian.
When: Tuesday, September 1, 2026, 2:00–3:00 PM
Where: Online
