Programme

Morning coffee powered by PBZ

08:30-9:15

BLOCK 1

09:00-11:11

Ružica Vrdoljak Ličina - SoMo Borac i Ozren Kronja - HUDI
Ivanka Mabić Gagić - Aleph
Maja Blumenšajn - NovaTV, HUDI
Davor Bruketa - Bruketa&Žinić&Grey
If you do something interesting, everyone will talk about you. Practical examples.
Nikola Dadić - Profico
AI in the development of digital products - Speed ​​wins!
Ivan Lovreček i Bruno Mustić - CGM Films
How to crack the communication code of young people? Five key steps in creating the SRAM series.
Mercy Fulani
POV: Your strategy is actually a storyline
Filip Raunić - Telegram
Podcast First Voice, how and why didn't we fail?
Vlado Vince - Tehnolog u kulturi
Digital collaboration without translation: 3 lessons from New York
Damjan Dano - Aqtos
Stop sounding like a polite robot!
Break powered by Podravka

11:11-11:41

BLOCK 2

11:41-13:19

Eoin Carrigan - Pinterest, Aleph
Building the future of visual search
Marko Rakar - Consultant
How to build an AI system that works!
Tin Huzek Kitan - Solflare
Performance Marketing Without Playbooks
Ivica Skočić - McCann Zagreb, HURA
A pitch that costs you (too) much!
Andrea Čović Vidović - EU komisija
EU and AI: an Ethics Lesson
Marina Jukić - Creative lead
Design on the edge of the unknown
Antonio Krističević - Fonoa
AI adoption: a story about changing culture, not just tools
Lunch powered by SoMo Borac

13:19-14:40

Block 3 powered by HUDI

14:40-16:20

Lena K. Samuelsson - Aftonbladet, HUDI
Leadership and culture in the wake of AI
Iva Obrovac - Rokkin Marketing
Formula for results
Petar Pavić - S.T.A.R. Digital
Tehnomarketing is out
Sean Poropat - Studio Sonda
New models of collaboration: How brands create with people, for them
Ivan Roje - Parra
Fiscalization 2.0 meets UX: when law meets simplicity
Ivan Pleše - ATL, HUDI Adtech
Do you know who you are actually working with?
Pave Elez
From YouTube beginnings to big clients: 5 decisions that made a difference.
Stipe Grubišić - Dnevnik.si
Ispod istog clouda, a sve drugačije: Hrvatski i slovenski digital iz prve ruke
End of Program Sponsored by Spar

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