4. October 2024.

New SoMo conference speakers

AI-Driven Personalization: Transforming Customer Journeys 

Ansgar Wollnik is a Senior Solution Sales Specialist at Adobe, where he helps businesses create amazing, data-driven customer experiences. He consults business leaders and marketing and IT organizations in Switzerland, Austria, and Eastern Europe, always aiming to create sustainable value.

In his talk, Wollnik will dive into why personalization is so important for customer experiences and how it drives engagement and brand loyalty. He’ll also show how Adobe’s innovative tools, powered by AI, enable businesses to deliver highly personalized experiences to their customers like never before.

 

AI and the agency’s creative process

Jerko Mihaljević is a creative director at the Imago Ogilvy agency and a writer from Valpovo. 

Artificial intelligence has made it easier for creatives to produce almost anything, but has it made it easier to create something truly original? Despite the growing use of AI tools, agencies are still grappling with how to charge for work that involves them. In his talk, Mihaljević will dig into why that might be and take a closer look at the relationship between agencies, AI, and clients.

 

7 (own) goals in 7 years of the social team

Ema Gomerčić is the Head of Brand & Content at Sofascore. She leads a social team based in Croatia and remote teams in Brazil, Argentina, and Morocco, with a combined social media following of over 2 million.

In her lecture, she will share the key moments in the team’s development and work, marked by successes, mistakes, and the lessons learned from them.

 

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