4. September 2025.
New awards, expanded categories, and discounted tickets: the key highlights of this year’s SoMo Borac
If you somehow missed all the buzz this summer about the 13th edition of SoMo Borac – relax, we got you.
Aleph and SoMo Borac are teaming up again, for the fourth year in a row! The focus? Digital, of course, and pushing the regional scene forward together.
As usual, Aleph brings the Special Mention award – for projects where AI is smartly integrated into marketing, and the numbers (ROI, scaling, and team effort) don’t lie. In short: clever, effective, and totally unmissable.
And now, for the big news: Pinterest is coming to our market, and it’s happening at SoMo Borac! After last year’s TikTok launch, this is another game changer for the whole region.
“After last year’s exclusive partnership with TikTok that opened doors for the region, Aleph is now bringing Pinterest, with SoMo Borac hosting the presentation and discussions on the hottest digital marketing topics,” said Ivanka Mabić Gagić, Managing Director of Aleph Croatia.
Of course, the beloved Growth and Video Impact categories are back, and someone will also take home the brand-new HUDI Northern Star award for their contribution to the Croatian digital ecosystem – because every digital scene needs its guiding star, right?
Quick reminder before we wrap up: submissions are open until Sept 24th, and discounted Comeback tickets are available until Sept 8th.
Don’t wait until the last minute – see you at SoMo Borac in Zagreb’s Mozaik Event Center!
