16. October 2025.
Don’t miss a thing: the SoMo Borac program is online!
We won’t keep you in suspense – the program is live! It’s time to see how this year’s SoMo Borac will unfold.
The full schedule, speaker lineup, sessions, plus the awards ceremony and the legendary SoMo party, it’s all waiting for you here.
There’s still time to be part of the action and grab your ticket. And don’t worry about accommodation, we’ve got that covered too! Check out the special discounts we’ve arranged with hotels.
Under the same cloud, yet completely different: Croatian and Slovenian digital first-hand
Stipe Grubišić presents a comparative analysis of the Croatian and Slovenian digital markets, highlighting their distinct work cultures, pace, processes, and everyday challenges faced by media and agencies.
Don’t miss this seasoned media expert and COO of Dnevnik.si, who, with humor and personal stories, points out the key differences in business, communication, and organization between the two countries.
Design on the Edge of the Unknown
Marina Jukić, co-founder of the fashion-tech startup Tribute Brand, former Head of Design at Qonto and Infinum, and a creative leader with 15 years of experience in digital product design and development, blends conceptual creativity with strategic thinking, connecting technology, culture, and everyday experience.
Drawing from her work on award-winning projects, Marina will share how to design and guide a product vision even when we cannot predict how the world and technology will look six months from now.
EU and AI: an Ethics Lesson
Andrea Čović Vidović, Head of Media and Deputy Head at the European Commission in Croatia is set to deliver a truly engaging presentation. While global tech giants rapidly advance AI, the European Union focuses on what AI should do, not just what it can do, grounding its regulations in ethics, rights, and democratic values.
In this session, she will discuss the AI Act, the world’s first comprehensive, human-centric AI law, which bans unacceptable risks, enforces transparency, and holds AI systems accountable, putting citizens before profit.
Fiscalization 2.0 meets UX: when law meets simplicity
Ivan Roje, CEO of Parra, will talk about upcoming changes for entrepreneurs, including Fiscalization 2.0, which takes effect on January 1, 2026.
He will begin with a brief overview of the context of these changes and then introduce the Parra app: a simple e-invoicing solution, fully compliant with Fiscalization 2.0, designed to help entrepreneurs adapt to the new rules and simplify administrative tasks.
AI in Digital Product Development – Speed wins!
Nikola Dadić, Design Team Lead at Profico, an agency specialized in digital product development, has over ten years of experience in designing and leading projects. Through his work, he combines design, strategy, and technology to help teams create products that truly meet users’ needs – faster and more efficiently.
In his talk, he will demonstrate how AI accelerates the development process – from the first meeting and concept creation to Figma and an almost production-ready prototype.
We can’t wait to see you on the dance floor (and some of you on stage) next Friday at Mozaik Event Center in Zagreb!
