21. October 2024.
Counting down to the conference and introducing new speakers
Generative AI Transforming Search and Advertising
Šarūnas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. Known for his expertise in business analysis, online advertising, and team leadership, he will share some of his knowledge at this year’s conference.
In his lecture, Sakalauskas will explore various topics, including the distinctions between predictive and generative AI. He’ll also discuss how the latest AI-powered Bing is transforming our online searches and how Copilot in the Microsoft Advertising Platform uses AI to create engaging content and recommendations that boost ad campaign effectiveness.
AI-Driven Creativity: Crafting Campaigns with Voices, Visuals, and Automation
Michaela Gahbauer and Esther Kokabi from Hutter Consult AG will share their expertise in digital marketing and AI tools. Gahbauer, Head of Advertising, specializes in Meta, TikTok, and LinkedIn advertising, actively integrating AI tools like ChatGPT into her daily work. Kokabi, a Digital Marketing Consultant, works across platforms such as Meta, Google, TikTok, LinkedIn, and Pinterest, while passionately experimenting with AI technologies like Midjourney, ChatGPT, and Flux.
Learn how AI can fuel creativity at every step – from generating fresh ideas and writing copy to designing dynamic visuals and creating lifelike voiceovers. Explore the fusion of automation and creativity that helps you produce faster, more impactful campaigns that truly resonate with your audience.
From Paper to Algorithm: AI is Transforming Media – Will You Keep Up?
Daniel Fazlić, a journalist with a career that spans TV, digital platforms, and now Bloomberg Adria, has become a pioneer in blending digital expertise with media analytics. Before becoming the Director of Digital Development at Bloomberg Adria, he sharpened his skills at various news outlets, both at home in Slovenia and abroad. Completely smitten with AI, he believes that as technology evolves, journalists will need to wield these tools like maestros to stand out in the competitive media landscape.
In his talk, Fazlić will explore how AI can become an essential assistant for journalists by handling routine tasks like data analysis, transcriptions, and writing brief news, freeing up time for more creative work. He’ll explain how AI analyzes trends, suggests relevant topics, personalizes news, automates email management, and even publishes and moderates articles across platforms. With AI streamlining everything from inbox management to multimedia production, journalists can focus on what matters most – telling impactful stories.
Don’t miss out on these great lectures! While they say the early bird gets the worm, you can still grab your ticket here.
