Another edition of SoMo Borac powered by Aleph is behind us. And what an edition it was! Tvornica Kulture was packed, the conference dedicated to the cost of attention kept the audience wide awake until the very last talk, and the evening was rounded off with the awards ceremony for the region’s best digital projects.

Congratulations to all the winners! You showed what happens when idea, execution, and results come together.

Thank you to the speakers who covered the topic of attention from every angle, to the jury who had their hands full with this year’s entries, to the partners without whom an evening like this wouldn’t be possible, and to everyone who came and stayed until the very last beat.

Here are the winners of SoMo Borac 2026:

MEDIA & ADVERTISING WINNERS

See you next year!