17. October 2025.
SoMoCast S4E4: Hajdi Ćenan – Will the new EU regulations become a burden for startups?
In the fourth episode, new host Ivanka Mabić Gagić, Executive Director of Httpool by Aleph in Croatia, sits down with Hajdi Ćenan – Co-founder and CEO of airt, an AI startup focused on predictive analytics and AI agents in business processes.
Hajdi is also the President of Cro Startup, Vice President of CroAI, and Croatia’s representative in the European Startup Network. She actively promotes gender equality as the founder of PWN Croatia and is listed among the 100 most influential STEM entrepreneurs in Croatia.
She admits that her entry into the tech industry was accidental, much like her start in the media. Throughout her career, she realized that her passion lies not in a specific field, but in challenges, learning, and staying constantly engaged.
Hajdi shares that she dove headfirst into the world of artificial intelligence, which led to a collaboration with Davor Runje, an experienced software engineer, computer scientist, and serial entrepreneur.
In conversation with Ivanka, she explains how AI agents automate business processes, save time, and increase efficiency, while emphasizing that human oversight remains essential. The discussion also covers EU regulations, the Croatian startup scene, and challenges such as misinformation and deepfake videos.
Hajdi shares her experiences with gender equality in tech and encourages women to step forward, participate in conferences, and inspire the next generation of young women in technology.
And our partners also follow trends in digital
Finally, a big thank you to our partners and sponsors this year, including E.ON, which actively follows the digital and communication trends that will be discussed at the conference.
At the end of 2023, E.ON rolled out its digital team member – E.ON GPT, an artificial intelligence available to 74,000 employees.
Podcast about the most important topics of the digital world.
In SoMoCast we dive into the key topics of digital business, marketing, and media – through the lens of those who know them best. Our guests bring real-world insights, and you get first-hand knowledge.
Don’t miss new episodes of SoMoCast:
