8. October 2025.

Time for a tough decision: The best digital campaigns in the region are now in the hands of the jury

After weeks of anticipation, the spotlight now shifts to the jury. The most creative and impactful digital campaigns from the region are now before them and the decisions won’t be easy.

This year, campaigns are being evaluated across various categories, including the new Video Impact.

 

SoMo Tech by BYD and Digital Product by Fonoa: a chance to shine

The SoMo Tech by BYD category, on the other hand, highlights the most innovative tech projects, while the international Digital Product by Fonoa category allowed submissions of digital products for markets both within and beyond the region.

 

Inside SoMo: A chat with our Executive Director

While you’re eagerly waiting to see the winners, we’ve got a little treat for you: an interview with Ružica Vrdoljak Ličina, Executive Director of SoMo Borac. 

She shares what exciting new things to expect this year, how we’ve integrated AI into the mix, and why SoMo Borac has become such an important event for the entire digital community in the region.

Read the full article here.

And just a couple more important notes before we go: for anyone coming from out of town, we’ve got a discount on accommodation – so no excuses not to join us!

 And if you missed the application window, don’t worry – you can still grab your tickets and secure your spot among us.

 

GET YOUR TICKET

 

See you at SoMo Borac on October 24th in Zagreb’s Mozaik Event Center!

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