23. July 2025.

SoMo Borac 2025 is taking over Mozaik Event Center!

Location, location, location

We’ve boxed up the projectors, trophies and dancing shoes — time to relocate!

This year’s SoMo Borac lands at Mozaik Event Center (Slavonska avenija 6).

OGs know the playbook, but just in case, here’s what’s happening:
• a rundown of the hottest digital trends at the conference
• the awards gala (a battery of accolades, followed by a barrage of selfies)
• a party until [insert your preferred cutoff—“’til sunrise,” anyone?]

Save the date — Thursday, 24 October — and jump on those tickets as soon as possible. The FOMO is real!

[Get your ticket at a reduced price!]

Fresh category news

Moving wasn’t enough — we’ve shaken up the comp side too:
• Video Impact (performance) is brand-new, spotlighting video work that measurably boosted sales, awareness or engagement. Show us the numbers!
• Digital Product of the Year just went global — submit products for any market, inside or outside the region. Tougher field? You bet!

 

And for dessert — SoMo Alphabet

Our socials are now spinning the SoMo Alphabet: bite-sized, tongue-in-cheek posts that decode media, advertising and digital terminology with insider lingo. Got definitions in your office too good to stay buried in Slack? Drop them in the comments — let’s all have a laugh.

Now we just need to fast-forward through summer (yeah, right…) — see you on 24/10 at Mozaik!