{"id":8034,"date":"2025-10-08T16:43:20","date_gmt":"2025-10-08T14:43:20","guid":{"rendered":"https:\/\/somoborac.com\/?p=8034"},"modified":"2025-10-08T16:43:20","modified_gmt":"2025-10-08T14:43:20","slug":"from-the-series-sram-to-ai-innovations-heres-what-the-new-speakers-have-in-store","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/from-the-series-sram-to-ai-innovations-heres-what-the-new-speakers-have-in-store\/","title":{"rendered":"From the series SRAM to AI innovations: Here\u2019s what the new speakers have in store"},"content":{"rendered":"

How to crack the communication code of young audiences: five key steps in creating the SRAM series<\/b><\/h2>\n

 <\/p>\n

I<\/span>van Lovre\u010dek <\/b>and <\/span>Bruno Musti\u0107 <\/b>are the producers of the series SRAM (CGM Films). Ivan has worked at the BBC and RTL, is the founder of Videoclick and co-founder of CGM Films, and is a member of the British Royal Television Society. Bruno works between London and Zagreb, has collaborated with renowned creators, and served as executive producer on the film <\/span>Bear Country<\/span><\/i>; he is also co-founder of CGM Films and founder of the Bra\u010d Film Festival.<\/span><\/p>\n

Their presentation will show how to reach a young audience that lives on social media and quickly recognizes inauthentic content. Using the series SRAM as an example, they will reveal key steps for creating content that speaks their language, reflects their music, themes, and platforms, and achieves success.<\/span><\/p>\n

 <\/p>\n

If you\u2019re doing something interesting, everyone will talk about you. Real-world examples.<\/b><\/h2>\n

Davor Bruketa <\/b>is the creative director and co-owner of Bruketa&\u017dini\u0107&Grey, one of the most awarded agencies in the region. He has served on the juries of prestigious international competitions such as Cannes Lions and D&AD, and is a member of the Croatian Academy of Sciences and Arts.<\/span><\/p>\n

His talk reveals how ideas that transcend categories are born and, through real-life examples, shows how strategy, design, and production work together to create award-winning projects that deliver results and make headlines.<\/span><\/p>\n

 <\/p>\n

AI adoption: a story about cultural change, not just tools<\/b><\/h2>\n

Antonio Krsti\u010devi\u0107 <\/b>is the head of engineering at Fonoa, where he\u2019s transforming the way the world approaches taxes. When he\u2019s not tackling global e-invoicing challenges, you can find him strategizing on the tennis court.<\/span><\/p>\n

The talk explores the challenges of adopting AI, emphasizing that success depends not on tools but on people, culture, and habits, and how AI can be valuable even when it\u2019s not perfect.<\/span><\/p>\n

 <\/p>\n

Check out our new column!<\/b><\/h2>\n

 <\/p>\n

In addition to our speakers, read the latest <\/span>column <\/span><\/a>written by <\/span>Filip Jelavi\u0107<\/b>, Secretary General of HUPIS.<\/span><\/p>\n

The column breaks down the digital paradox: attempts to regulate gambling in Croatia are actually pushing people toward the illegal market.<\/span><\/p>\n

 <\/p>\n

AI treat for the end<\/b><\/h2>\n

Here\u2019s the cherry on top – literally! We\u2019re sharing a story from Podravka celebrating two years of Coolie, the AI assistant on Coolinarica, who has learned and grown through millions of interactions and now offers new categories like \u201cFake & Bake\u201d, \u201cOnly for the Bold\u201d, and \u201cMidnight Snack\u201d.<\/span><\/p>\n

Coolie shows how technology and creativity can come together to create a truly useful and fun experience. <\/span>Meet Coolie.<\/span><\/a><\/p>\n

 <\/p>\n

SECURE YOUR TICKET<\/span><\/a><\/p>\n

CHECK OUT ACCOMMODATION DISCOUNTS<\/span><\/a><\/p>\n

 <\/p>\n

Talks, awards, and the party of the year are waiting for you on 24 October at Mozaik Event Center in Zagreb!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How to crack the communication code of young audiences: five key steps in creating the SRAM series   Ivan Lovre\u010dek and Bruno Musti\u0107 are the producers of the series SRAM (CGM Films). Ivan has worked at the BBC and RTL, is the founder of Videoclick and co-founder of CGM Films, and is a member of […]<\/p>\n","protected":false},"author":11,"featured_media":8030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-8034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nFrom the series SRAM to AI innovations: Here\u2019s what the new speakers have in store - SoMo Borac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/from-the-series-sram-to-ai-innovations-heres-what-the-new-speakers-have-in-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the series SRAM to AI innovations: Here\u2019s what the new speakers have in store - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"How to crack the communication code of young audiences: five key steps in creating the SRAM series   Ivan Lovre\u010dek and Bruno Musti\u0107 are the producers of the series SRAM (CGM Films). 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