{"id":7849,"date":"2025-09-25T09:56:25","date_gmt":"2025-09-25T07:56:25","guid":{"rendered":"https:\/\/somoborac.com\/?p=7849"},"modified":"2025-09-25T10:09:48","modified_gmt":"2025-09-25T08:09:48","slug":"somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/","title":{"rendered":"SoMoCast S4E1: Jan Jilek &#8211; Why audience measurement data is key to the market and how AI will change everything"},"content":{"rendered":"<p>OThe first guest of the new SoMoCast season is <b>Jan Jilek<\/b>, founder of DotMetrics, an audience measurement tool and a joint project of Ipsos Puls and Fistnet launched back in 2013.<\/p>\n<p>Jan talks about his journey from starting a startup to selling it to a global giant &#8211; and how he searched for a new path after the exit. He explains why audience measurement data is key for the market and the media industry, why this field is still lagging behind, but also what opportunities lie in collecting and combining data.<\/p>\n<p>He takes a closer look at GDPR &#8211; why he considers it useful, but also how it slowed down the development of AI in Europe. And when it comes to artificial intelligence, Jan believes we are facing the greatest transformation of the market and society so far.<\/p>\n<p>In addition, he reveals why he would ban children from using social media until the age of 14 \u2013 and what kind of impact that would have on their development and society as a whole.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=bh8P4-75g5g\">Watch on YouTube \u2192<\/a><\/p>\n<p><b>Podcast about the most important topics of the digital world.<\/b><\/p>\n<p>In SoMoCast we dive into the key topics of digital business, marketing, and media \u2013 through the lens of those who know them best. Our guests bring real-world insights, and you get first-hand knowledge.<\/p>\n<p>Don\u2019t miss new episodes of SoMoCast:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/youtu.be\/bh8P4-75g5g\">YouTube<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/open.spotify.com\/show\/7D5QnD2MLmuuyDHPfLdYVj\">Spotify<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/podcasts.apple.com\/hr\/podcast\/somocast-by-somo-borac\/id1647000027\">Apple Podcasts<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>OThe first guest of the new SoMoCast season is Jan Jilek, founder of DotMetrics, an audience measurement tool and a joint project of Ipsos Puls and Fistnet launched back in 2013. Jan talks about his journey from starting a startup to selling it to a global giant &#8211; and how he searched for a new [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-7849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SoMoCast S4E1: Jan Jilek - Why audience measurement data is key to the market and how AI will change everything - SoMo Borac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoMoCast S4E1: Jan Jilek - Why audience measurement data is key to the market and how AI will change everything - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"OThe first guest of the new SoMoCast season is Jan Jilek, founder of DotMetrics, an audience measurement tool and a joint project of Ipsos Puls and Fistnet launched back in 2013. Jan talks about his journey from starting a startup to selling it to a global giant &#8211; and how he searched for a new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/\" \/>\n<meta property=\"og:site_name\" content=\"SoMo Borac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somoborac\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T07:56:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T08:09:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivor Deli\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivor Deli\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/\"},\"author\":{\"name\":\"Ivor Deli\u0107\",\"@id\":\"https:\/\/somoborac.com\/#\/schema\/person\/a02aa37da03407dc8ff6270b74f63fac\"},\"headline\":\"SoMoCast S4E1: Jan Jilek &#8211; Why audience measurement data is key to the market and how AI will change everything\",\"datePublished\":\"2025-09-25T07:56:25+00:00\",\"dateModified\":\"2025-09-25T08:09:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/\"},\"wordCount\":248,\"publisher\":{\"@id\":\"https:\/\/somoborac.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/\",\"url\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/\",\"name\":\"SoMoCast S4E1: Jan Jilek - Why audience measurement data is key to the market and how AI will change everything - SoMo Borac\",\"isPartOf\":{\"@id\":\"https:\/\/somoborac.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg\",\"datePublished\":\"2025-09-25T07:56:25+00:00\",\"dateModified\":\"2025-09-25T08:09:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage\",\"url\":\"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg\",\"contentUrl\":\"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/somoborac.com\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SoMoCast S4E1: Jan Jilek &#8211; Why audience measurement data is key to the market and how AI will change everything\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/somoborac.com\/#website\",\"url\":\"https:\/\/somoborac.com\/\",\"name\":\"SoMo Borac\",\"description\":\"Najva\u017enija digitalna nagrada! Prijavite se i pokupite svog SoMo Borca na Weekendu u Rovinju!\",\"publisher\":{\"@id\":\"https:\/\/somoborac.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/somoborac.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/somoborac.com\/#organization\",\"name\":\"SoMo Borac\",\"url\":\"https:\/\/somoborac.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/somoborac.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/06\/somo_borac_somo_2024_20240605-1.png\",\"contentUrl\":\"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/06\/somo_borac_somo_2024_20240605-1.png\",\"width\":1200,\"height\":1200,\"caption\":\"SoMo Borac\"},\"image\":{\"@id\":\"https:\/\/somoborac.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/somoborac\/\",\"https:\/\/www.instagram.com\/somoborac\/\",\"https:\/\/www.linkedin.com\/company\/5278134\/\",\"https:\/\/www.youtube.com\/channel\/UCU46Mj9AayA6LvSC_deN_cA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/somoborac.com\/#\/schema\/person\/a02aa37da03407dc8ff6270b74f63fac\",\"name\":\"Ivor Deli\u0107\",\"url\":\"https:\/\/somoborac.com\/en\/author\/ivor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SoMoCast S4E1: Jan Jilek - Why audience measurement data is key to the market and how AI will change everything - SoMo Borac","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/","og_locale":"en_US","og_type":"article","og_title":"SoMoCast S4E1: Jan Jilek - Why audience measurement data is key to the market and how AI will change everything - SoMo Borac","og_description":"OThe first guest of the new SoMoCast season is Jan Jilek, founder of DotMetrics, an audience measurement tool and a joint project of Ipsos Puls and Fistnet launched back in 2013. Jan talks about his journey from starting a startup to selling it to a global giant &#8211; and how he searched for a new [&hellip;]","og_url":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/","og_site_name":"SoMo Borac","article_publisher":"https:\/\/www.facebook.com\/somoborac\/","article_published_time":"2025-09-25T07:56:25+00:00","article_modified_time":"2025-09-25T08:09:48+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg","type":"image\/jpeg"}],"author":"Ivor Deli\u0107","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ivor Deli\u0107","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#article","isPartOf":{"@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/"},"author":{"name":"Ivor Deli\u0107","@id":"https:\/\/somoborac.com\/#\/schema\/person\/a02aa37da03407dc8ff6270b74f63fac"},"headline":"SoMoCast S4E1: Jan Jilek &#8211; Why audience measurement data is key to the market and how AI will change everything","datePublished":"2025-09-25T07:56:25+00:00","dateModified":"2025-09-25T08:09:48+00:00","mainEntityOfPage":{"@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/"},"wordCount":248,"publisher":{"@id":"https:\/\/somoborac.com\/#organization"},"image":{"@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/","url":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/","name":"SoMoCast S4E1: Jan Jilek - Why audience measurement data is key to the market and how AI will change everything - SoMo Borac","isPartOf":{"@id":"https:\/\/somoborac.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage"},"image":{"@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg","datePublished":"2025-09-25T07:56:25+00:00","dateModified":"2025-09-25T08:09:48+00:00","breadcrumb":{"@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#primaryimage","url":"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg","contentUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2025\/09\/somo_borac_somo_2025_20250919_300x300_eng.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/somoborac.com\/en\/somocast-s4e1-jan-jilek-why-audience-measurement-data-is-key-to-the-market-and-how-ai-will-change-everything\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/somoborac.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"SoMoCast S4E1: Jan Jilek &#8211; Why audience measurement data is key to the market and how AI will change everything"}]},{"@type":"WebSite","@id":"https:\/\/somoborac.com\/#website","url":"https:\/\/somoborac.com\/","name":"SoMo Borac","description":"Najva\u017enija digitalna nagrada! Prijavite se i pokupite svog SoMo Borca na Weekendu u Rovinju!","publisher":{"@id":"https:\/\/somoborac.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/somoborac.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/somoborac.com\/#organization","name":"SoMo Borac","url":"https:\/\/somoborac.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/somoborac.com\/#\/schema\/logo\/image\/","url":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/06\/somo_borac_somo_2024_20240605-1.png","contentUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/06\/somo_borac_somo_2024_20240605-1.png","width":1200,"height":1200,"caption":"SoMo Borac"},"image":{"@id":"https:\/\/somoborac.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/somoborac\/","https:\/\/www.instagram.com\/somoborac\/","https:\/\/www.linkedin.com\/company\/5278134\/","https:\/\/www.youtube.com\/channel\/UCU46Mj9AayA6LvSC_deN_cA"]},{"@type":"Person","@id":"https:\/\/somoborac.com\/#\/schema\/person\/a02aa37da03407dc8ff6270b74f63fac","name":"Ivor Deli\u0107","url":"https:\/\/somoborac.com\/en\/author\/ivor\/"}]}},"_links":{"self":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/7849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/comments?post=7849"}],"version-history":[{"count":2,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/7849\/revisions"}],"predecessor-version":[{"id":7855,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/7849\/revisions\/7855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media\/7852"}],"wp:attachment":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media?parent=7849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/categories?post=7849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/tags?post=7849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}