{"id":7789,"date":"2025-09-15T15:28:24","date_gmt":"2025-09-15T13:28:24","guid":{"rendered":"https:\/\/somoborac.com\/president-of-the-advertising-jury-somo-borac-gives-a-clear-compass-for-what-excellence-in-digital-marketing-means\/"},"modified":"2025-09-15T15:32:57","modified_gmt":"2025-09-15T13:32:57","slug":"president-of-the-advertising-jury-somo-borac-gives-a-clear-compass-for-what-excellence-in-digital-marketing-means","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/president-of-the-advertising-jury-somo-borac-gives-a-clear-compass-for-what-excellence-in-digital-marketing-means\/","title":{"rendered":"President of the Advertising jury: \u2018SoMo Borac gives a clear compass for what excellence in digital marketing means\u2019"},"content":{"rendered":"

Does fortune really favor the bold? We\u2019ll find out at this year\u2019s SoMo Borac, which, without exaggeration, promises to be a true spectacle. Why the bold? Because if you already have a great project, all you need is a little extra courage to submit it and showcase it to the entire region.<\/span><\/p>\n

Alongside top-notch speakers (and an after-party where cocktails will be just as important as networking), the highlight of the event will, of course, be the awards ceremony.<\/span><\/p>\n

This year, awards will be handed out in two streams – Media and Advertising, and we\u2019re bringing you two exciting updates. First: a brand-new category, SoMo Video Impact. Second: Digital Product of the Year is going global – now you can submit digital products designed for any market, whether within the region or beyond.<\/span><\/p>\n

We learned more from this year\u2019s president of the Advertising jury, <\/span>Vanja Vani\u010dek<\/b>, who is also Director of Marketing, Customer Experience, and Corporate Communications at E.ON Croatia.<\/span><\/p>\n

 <\/p>\n

\u201cSoMo Borac plays an important role in the development of digital communications across the region. For more than a decade it has brought the digital community together, showing that knowledge and creativity here are diverse and globally competitive. It\u2019s not just a competition, but also a place for exchanging experiences and ongoing professional education – a space where the best industry practices are highlighted through a transparent process,\u201d says Vani\u010dek, adding that such a platform helps raise the bar for quality.<\/span><\/p>\n

Clearly excited to join the SoMo Borac team, she points out that this is a fantastic opportunity to peek behind the curtain of the region\u2019s most successful digital projects – their innovative approaches, trends, and technologies shaping the market.<\/span><\/p>\n

\u201cThrough the work of the jury, valuable connections are made with experts from different fields, and dialogue allows us to view the industry from multiple perspectives. I would emphasize that, in the judging process, it\u2019s essential to be guided by professional integrity, transparency, and constructive discussion – so that the work that truly pushes the boundaries of creativity, strategic thinking, and execution is recognized and rewarded,\u201d she explains.<\/span><\/p>\n

In other words, she believes that healthy competition and the expertise of the jury help strengthen standards and encourage innovation.<\/span><\/p>\n

\u201cIn a field that changes from month to month – with new formats, technologies, and channels – SoMo Borac provides a clear compass for what excellence in digital marketing means today,\u201d she says.<\/span><\/p>\n

Looking ahead, she expects SoMo Borac to take on an even greater role as a regional reference point.<\/span><\/p>\n

\u201cI believe the focus will increasingly be on the innovative application of technology, AI, sustainability, and the social responsibility of digital projects, as well as the quality of how entries are presented – so that even excellent projects get the recognition they deserve. In this way, SoMo Borac will continue to be a catalyst for the growth of the digital industry in the region,\u201d Vani\u010dek says.<\/span><\/p>\n

Of course, we couldn\u2019t resist asking something more practical – what actually separates great campaigns from just good ones?<\/span><\/p>\n

\u201cIn digital marketing there are an extraordinary number of elements that need to be thoughtfully set up and aligned for a campaign to be truly successful and effective. If even one link is missing, or if a key factor is overlooked, the overall picture – and the result – changes. Every new campaign brings a new combination of these factors, and it\u2019s precisely that dynamism and diversity that represent the beauty of this work,\u201d she explains.
\n<\/span><\/p>\n

 <\/p>\n

In short, what elevates a good campaign to an outstanding one is how all those elements come together into a coherent whole – while exceeding expectations.<\/span><\/p>\n

\u201cIn a digital environment, that means having a deep understanding of consumers and context – a clearly defined insight as the epicenter of a strong strategy, a relevant and bold idea that translates logically into channels and formats, and a consistent, dedicated execution that leverages technology and measures real impact,\u201d she says, adding that this will be her main guiding principle during the evaluation process.<\/span><\/p>\n

And which category will be the most popular? Vani\u010dek doesn\u2019t want to predict, but she hopes the growth in quality and the number of entries will be visible across all categories.<\/span><\/p>\n

\u201cThat would be the best proof that digital communications in the region are maturing and developing across all segments, not just in a few of the most attractive areas,\u201d she concludes.<\/span><\/p>\n

Finally, her message to competitors: don\u2019t be afraid to show courage, innovation, and results – because it\u2019s precisely those projects that push the industry forward.<\/span><\/p>\n

\u201cMy advice to applicants is to present their work clearly, comprehensively, and with context – because a good story helps the jury understand all the work and strategic thinking behind it,\u201d she says.<\/span><\/p>\n

 <\/p>\n

APPLY HERE<\/b><\/a><\/p>\n

 <\/p>\n

<\/b>Friendly reminder: the deadline for submissions is September 24 – don\u2019t miss out! See you on October 24th in Mozaik Event Centar in Zagreb!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Does fortune really favor the bold? We\u2019ll find out at this year\u2019s SoMo Borac, which, without exaggeration, promises to be a true spectacle. Why the bold? Because if you already have a great project, all you need is a little extra courage to submit it and showcase it to the entire region. Alongside top-notch speakers […]<\/p>\n","protected":false},"author":11,"featured_media":7787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-7789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nPresident of the Advertising jury: \u2018SoMo Borac gives a clear compass for what excellence in digital marketing means\u2019 - SoMo Borac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/president-of-the-advertising-jury-somo-borac-gives-a-clear-compass-for-what-excellence-in-digital-marketing-means\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"President of the Advertising jury: \u2018SoMo Borac gives a clear compass for what excellence in digital marketing means\u2019 - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"Does fortune really favor the bold? 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