{"id":6956,"date":"2024-10-11T13:20:04","date_gmt":"2024-10-11T11:20:04","guid":{"rendered":"https:\/\/somoborac.com\/?p=6956"},"modified":"2024-10-11T13:20:04","modified_gmt":"2024-10-11T11:20:04","slug":"counting-down-to-the-conference-and-introducing-new-speakers","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/counting-down-to-the-conference-and-introducing-new-speakers\/","title":{"rendered":"Counting down to the conference and introducing new speakers"},"content":{"rendered":"

Generative AI Transforming Search and Advertising<\/b><\/h2>\n

S\u030caru\u0304nas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. Known for his expertise in business analysis, online advertising, and team leadership, he will share some of his knowledge at this year\u2019s conference.<\/span><\/p>\n

In his lecture, Sakalauskas will explore various topics, including the distinctions between predictive and generative AI. He\u2019ll also discuss how the latest AI-powered Bing is transforming our online searches and how Copilot in the Microsoft Advertising Platform uses AI to create engaging content and recommendations that boost ad campaign effectiveness.\u00a0<\/span><\/p>\n

 <\/p>\n

AI-Driven Creativity: Crafting Campaigns with Voices, Visuals, and Automation<\/b><\/h2>\n

Michaela Gahbauer and Esther Kokabi from Hutter Consult AG will share their expertise in digital marketing and AI tools. Gahbauer, Head of Advertising, specializes in Meta, TikTok, and LinkedIn advertising, actively integrating AI tools like ChatGPT into her daily work. Kokabi, a Digital Marketing Consultant, works across platforms such as Meta, Google, TikTok, LinkedIn, and Pinterest, while passionately experimenting with AI technologies like Midjourney, ChatGPT, and Flux.<\/span><\/p>\n

Learn how AI can fuel creativity at every step \u2013 from generating fresh ideas and writing copy to designing dynamic visuals and creating lifelike voiceovers. Explore the fusion of automation and creativity that helps you produce faster, more impactful campaigns that truly resonate with your audience.<\/span><\/p>\n

 <\/p>\n

From Paper to Algorithm: AI is Transforming Media \u2013 Will You Keep Up?<\/b><\/h2>\n

Daniel Fazli\u0107, a journalist with a career that spans TV, digital platforms, and now Bloomberg Adria, has become a pioneer in blending digital expertise with media analytics.<\/span> Before becoming the Director of Digital Development at Bloomberg Adria, he sharpened his skills at various news outlets, both at home in Slovenia and abroad. Completely smitten with AI, he believes that as technology evolves, journalists will need to wield these tools like maestros to stand out in the competitive media landscape.<\/span><\/p>\n

In his talk, Fazli\u0107 will explore how AI can become an essential assistant for journalists by handling routine tasks like data analysis, transcriptions, and writing brief news, freeing up time for more creative work. He\u2019ll explain how AI analyzes trends, suggests relevant topics, personalizes news, automates email management, and even publishes and moderates articles across platforms. With AI streamlining everything from inbox management to multimedia production, journalists can focus on what matters most \u2013 telling impactful stories.<\/span><\/p>\n

Don\u2019t miss out on these great lectures! While they say the early bird gets the worm, you can still grab your ticket here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Generative AI Transforming Search and Advertising S\u030caru\u0304nas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. Known for his expertise in business analysis, online advertising, and team leadership, he will share some of his knowledge at this year\u2019s conference. In his lecture, […]<\/p>\n","protected":false},"author":11,"featured_media":6766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-6956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nCounting down to the conference and introducing new speakers - SoMo Borac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/counting-down-to-the-conference-and-introducing-new-speakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Counting down to the conference and introducing new speakers - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"Generative AI Transforming Search and Advertising S\u030caru\u0304nas Sakalauskas is the Partner Director of Microsoft Advertising at Aleph Group, where he applies his extensive experience in the digital advertising industry. 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