{"id":6545,"date":"2024-08-01T15:13:48","date_gmt":"2024-08-01T13:13:48","guid":{"rendered":"https:\/\/somoborac.com\/?p=6545"},"modified":"2024-08-01T15:15:14","modified_gmt":"2024-08-01T13:15:14","slug":"6545","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/6545\/","title":{"rendered":"SoMo Borac and Aleph present the latest insights into media consumption"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For the past three years, SoMo Borac and Aleph have enjoyed a successful partnership, with Aleph as the main sponsor of the region&#8217;s best digital event. Key topics at the SoMo conference will likely feature insights from Aleph&#8217;s latest Media Essentials research, which surveyed 23,400 respondents worldwide, including 3,200 from the Balkans (Croatia, Serbia, Bulgaria, and Romania).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The research results reveal a significant generational divide in media preferences among the youth in Croatia and Serbia, with Generation Z showing a strong preference for platforms like Snapchat, Twitch, Spotify, and TikTok. This highlights the importance of tailoring marketing strategies to generational differences. When it comes to purchasing decisions, social media has the greatest influence on younger generations, while television advertisements have more impact on older generations, particularly those over 55.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Detailed results and the full research are available on Aleph&#8217;s <\/span><a href=\"https:\/\/www.alephholding.com\/somoborac\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the past three years, SoMo Borac and Aleph have enjoyed a successful partnership, with Aleph as the main sponsor of the region&#8217;s best digital event. Key topics at the SoMo conference will likely feature insights from Aleph&#8217;s latest Media Essentials research, which surveyed 23,400 respondents worldwide, including 3,200 from the Balkans (Croatia, Serbia, Bulgaria, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-6545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SoMo Borac and Aleph present the latest insights into media consumption - SoMo Borac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/6545\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoMo Borac and Aleph present the latest insights into media consumption - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"For the past three years, SoMo Borac and Aleph have enjoyed a successful partnership, with Aleph as the main sponsor of the region&#8217;s best digital event. Key topics at the SoMo conference will likely feature insights from Aleph&#8217;s latest Media Essentials research, which surveyed 23,400 respondents worldwide, including 3,200 from the Balkans (Croatia, Serbia, Bulgaria, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somoborac.com\/en\/6545\/\" \/>\n<meta property=\"og:site_name\" content=\"SoMo Borac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somoborac\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-01T13:13:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T13:15:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/08\/somo_borac_somo_2024_20240730_300x300.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"bruno.matausic@404.agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bruno.matausic@404.agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/\"},\"author\":{\"name\":\"bruno.matausic@404.agency\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/#\\\/schema\\\/person\\\/2a92e0d63aaf77c215232f27c46d1d14\"},\"headline\":\"SoMo Borac and Aleph present the latest insights into media consumption\",\"datePublished\":\"2024-08-01T13:13:48+00:00\",\"dateModified\":\"2024-08-01T13:15:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/\"},\"wordCount\":151,\"publisher\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/somo_borac_somo_2024_20240730_300x300.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/\",\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/\",\"name\":\"SoMo Borac and Aleph present the latest insights into media consumption - SoMo Borac\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/somo_borac_somo_2024_20240730_300x300.png\",\"datePublished\":\"2024-08-01T13:13:48+00:00\",\"dateModified\":\"2024-08-01T13:15:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/#primaryimage\",\"url\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/somo_borac_somo_2024_20240730_300x300.png\",\"contentUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/somo_borac_somo_2024_20240730_300x300.png\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/6545\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\\\/\\\/somoborac.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SoMo Borac and Aleph present the latest insights into media consumption\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/#website\",\"url\":\"https:\\\/\\\/somoborac.com\\\/\",\"name\":\"SoMo Borac\",\"description\":\"Najva\u017enija digitalna nagrada! Prijavite se i pokupite svog SoMo Borca na Weekendu u Rovinju!\",\"publisher\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/somoborac.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/#organization\",\"name\":\"SoMo Borac\",\"url\":\"https:\\\/\\\/somoborac.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/somo_borac_somo_2024_20240605-1.png\",\"contentUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/somo_borac_somo_2024_20240605-1.png\",\"width\":1200,\"height\":1200,\"caption\":\"SoMo Borac\"},\"image\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/somoborac\\\/\",\"https:\\\/\\\/www.instagram.com\\\/somoborac\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/5278134\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCU46Mj9AayA6LvSC_deN_cA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/#\\\/schema\\\/person\\\/2a92e0d63aaf77c215232f27c46d1d14\",\"name\":\"bruno.matausic@404.agency\",\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/author\\\/bruno-matausic404-agency\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SoMo Borac and Aleph present the latest insights into media consumption - SoMo Borac","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somoborac.com\/en\/6545\/","og_locale":"en_US","og_type":"article","og_title":"SoMo Borac and Aleph present the latest insights into media consumption - SoMo Borac","og_description":"For the past three years, SoMo Borac and Aleph have enjoyed a successful partnership, with Aleph as the main sponsor of the region&#8217;s best digital event. Key topics at the SoMo conference will likely feature insights from Aleph&#8217;s latest Media Essentials research, which surveyed 23,400 respondents worldwide, including 3,200 from the Balkans (Croatia, Serbia, Bulgaria, [&hellip;]","og_url":"https:\/\/somoborac.com\/en\/6545\/","og_site_name":"SoMo Borac","article_publisher":"https:\/\/www.facebook.com\/somoborac\/","article_published_time":"2024-08-01T13:13:48+00:00","article_modified_time":"2024-08-01T13:15:14+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/08\/somo_borac_somo_2024_20240730_300x300.png","type":"image\/png"}],"author":"bruno.matausic@404.agency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bruno.matausic@404.agency","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/somoborac.com\/en\/6545\/#article","isPartOf":{"@id":"https:\/\/somoborac.com\/en\/6545\/"},"author":{"name":"bruno.matausic@404.agency","@id":"https:\/\/somoborac.com\/#\/schema\/person\/2a92e0d63aaf77c215232f27c46d1d14"},"headline":"SoMo Borac and Aleph present the latest insights into media consumption","datePublished":"2024-08-01T13:13:48+00:00","dateModified":"2024-08-01T13:15:14+00:00","mainEntityOfPage":{"@id":"https:\/\/somoborac.com\/en\/6545\/"},"wordCount":151,"publisher":{"@id":"https:\/\/somoborac.com\/#organization"},"image":{"@id":"https:\/\/somoborac.com\/en\/6545\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/08\/somo_borac_somo_2024_20240730_300x300.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/somoborac.com\/en\/6545\/","url":"https:\/\/somoborac.com\/en\/6545\/","name":"SoMo Borac and Aleph present the latest insights into media consumption - SoMo Borac","isPartOf":{"@id":"https:\/\/somoborac.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/somoborac.com\/en\/6545\/#primaryimage"},"image":{"@id":"https:\/\/somoborac.com\/en\/6545\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/08\/somo_borac_somo_2024_20240730_300x300.png","datePublished":"2024-08-01T13:13:48+00:00","dateModified":"2024-08-01T13:15:14+00:00","breadcrumb":{"@id":"https:\/\/somoborac.com\/en\/6545\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/somoborac.com\/en\/6545\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/somoborac.com\/en\/6545\/#primaryimage","url":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/08\/somo_borac_somo_2024_20240730_300x300.png","contentUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/08\/somo_borac_somo_2024_20240730_300x300.png","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/somoborac.com\/en\/6545\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/somoborac.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"SoMo Borac and Aleph present the latest insights into media consumption"}]},{"@type":"WebSite","@id":"https:\/\/somoborac.com\/#website","url":"https:\/\/somoborac.com\/","name":"SoMo Borac","description":"Najva\u017enija digitalna nagrada! Prijavite se i pokupite svog SoMo Borca na Weekendu u Rovinju!","publisher":{"@id":"https:\/\/somoborac.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/somoborac.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/somoborac.com\/#organization","name":"SoMo Borac","url":"https:\/\/somoborac.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/somoborac.com\/#\/schema\/logo\/image\/","url":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/06\/somo_borac_somo_2024_20240605-1.png","contentUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2024\/06\/somo_borac_somo_2024_20240605-1.png","width":1200,"height":1200,"caption":"SoMo Borac"},"image":{"@id":"https:\/\/somoborac.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/somoborac\/","https:\/\/www.instagram.com\/somoborac\/","https:\/\/www.linkedin.com\/company\/5278134\/","https:\/\/www.youtube.com\/channel\/UCU46Mj9AayA6LvSC_deN_cA"]},{"@type":"Person","@id":"https:\/\/somoborac.com\/#\/schema\/person\/2a92e0d63aaf77c215232f27c46d1d14","name":"bruno.matausic@404.agency","url":"https:\/\/somoborac.com\/en\/author\/bruno-matausic404-agency\/"}]}},"_links":{"self":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/6545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/comments?post=6545"}],"version-history":[{"count":3,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/6545\/revisions"}],"predecessor-version":[{"id":6548,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/6545\/revisions\/6548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media\/6543"}],"wp:attachment":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media?parent=6545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/categories?post=6545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/tags?post=6545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}