{"id":5049,"date":"2023-08-31T14:36:01","date_gmt":"2023-08-31T12:36:01","guid":{"rendered":"https:\/\/somoborac.com\/?p=5049"},"modified":"2023-08-31T14:36:01","modified_gmt":"2023-08-31T12:36:01","slug":"what-are-the-benefits-of-marketing-automation-for-creating-a-personalized-user-experience-heres-what-our-jury-members-think","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/what-are-the-benefits-of-marketing-automation-for-creating-a-personalized-user-experience-heres-what-our-jury-members-think\/","title":{"rendered":"What are the benefits of marketing automation for creating a personalized user experience? Here&#8217;s what our jury members think"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Automated email sending, social media management, campaign tracking \u2014 this year&#8217;s SoMo Borac jury members Mario Fran\u010de\u0161evi\u0107 (SeekandHit) and Ivan Kordi\u0107 (Shoppster Srbija) shared their opinions on the importance, challenges, and advantages of marketing automation. Read the article in Croatian <\/span><a href=\"https:\/\/www.advertiser-serbia.com\/marketing-automatizacija-put-prema-optimizaciji-poslovanja-ili-alat-koji-ce-otudjiti-korisnike-od-brenda\/\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automated email sending, social media management, campaign tracking \u2014 this year&#8217;s SoMo Borac jury members Mario Fran\u010de\u0161evi\u0107 (SeekandHit) and Ivan Kordi\u0107 (Shoppster Srbija) shared their opinions on the importance, challenges, and advantages of marketing automation. Read the article in Croatian here.<\/p>\n","protected":false},"author":11,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-5049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the benefits of marketing automation for creating a personalized user experience? 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