{"id":3899,"date":"2026-11-03T13:23:26","date_gmt":"2026-11-03T12:23:26","guid":{"rendered":"https:\/\/somoborac.com\/?p=3899"},"modified":"2026-11-03T13:23:27","modified_gmt":"2026-11-03T12:23:27","slug":"e606-million-and-2-55-million-readers-hudi-reveals-the-numbers-behind-croatias-digital-market","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/e606-million-and-2-55-million-readers-hudi-reveals-the-numbers-behind-croatias-digital-market\/","title":{"rendered":"\u20ac606 Million and 2.55 Million Readers: HUDI Reveals the Numbers Behind Croatia&#8217;s Digital Market"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The digital industry doesn&#8217;t stop when SoMo Borac ends! This time, we&#8217;re sharing two stories worth your attention: HUDI&#8217;s major new report on Croatia&#8217;s digital market and E.ON&#8217;s example of turning a complex subject into useful, accessible content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>HUDI Annual Insights 2026: the first comprehensive look at Croatia&#8217;s digital market<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>How big is Croatia&#8217;s digital market, what is it worth and where is it heading?<\/b><span style=\"font-weight: 400;\"> That&#8217;s exactly what <\/span><b>HUDI Annual Insights 2026<\/b><span style=\"font-weight: 400;\"> sets out to answer. The first annual report from the Croatian Digital Publishers Association (HUDI), developed with research partner Ipsos, brings together key data on digital publishing and advertising in Croatia.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It covers everything from audience behaviour and trust in news to AI, subscriptions, advertising investment and market forecasts through 2028.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And some of the findings are hard to ignore:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2.55 million people<\/b><span style=\"font-weight: 400;\"> are reached each month by Croatian publishers included in HUDI&#8217;s audience measurement. Together, they reach more people than Facebook, Instagram or TikTok, with only YouTube ahead.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>88% of Croatian internet users<\/b><span style=\"font-weight: 400;\"> read news online, compared with the EU average of 70%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u20ac606 million<\/b><span style=\"font-weight: 400;\"> was the value of Croatia&#8217;s net advertising market in 2025, with digital accounting for <\/span><b>61%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u20ac708 million<\/b><span style=\"font-weight: 400;\"> is the projected value of the total advertising market by 2028 under the report&#8217;s baseline scenario.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But it&#8217;s not all about growth. While local publishers&#8217; audiences remain stable, visits and total time spent are declining. AI-generated answers, algorithms and changing content habits are raising new questions about how publishers attract, retain and monetise audience attention. Sounds familiar? There&#8217;s a reason <\/span><b>The Cost of Attention<\/b><span style=\"font-weight: 400;\"> was the central theme of this year&#8217;s SoMo Borac.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">HUDI Annual Insights is designed to become an annual, evidence-based resource for publishers, advertisers, agencies and everyone making decisions about the future of Croatia&#8217;s digital industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you work in digital, this is one report you won&#8217;t want to miss.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/hudi.hr\/publikacije\/hudi-annual-insights-2026\/\"><b>EXPLORE HUDI ANNUAL INSIGHTS 2026<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>E.ON: turning energy literacy into a digital experience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">How much energy does your fridge actually use? Is it better to switch appliances off rather than leave them on standby? And how well do we really understand the energy terms we come across in everyday life?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">E.ON is helping answer these questions through its digital platform <\/span><b>Mo\u0107 energetske pismenosti<\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">The Power of Energy Literacy<\/span><\/i><span style=\"font-weight: 400;\">), featured in Marketing Magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of complicated explanations, the platform offers practical guides, infographics, an energy glossary, a quiz and a solar calculator. The idea is to help people better understand their energy consumption, renewable energy and the small changes they can make in everyday life.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The project was also entered into this year&#8217;s SoMo Borac competition, making it an interesting example of how educational content and digital tools can help a brand communicate a complex subject in a clear and genuinely useful way.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Discover how the platform works and what it offers in the Marketing Magazin article.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marketingmagazin.hr\/aktualno\/mmarketing\/334\/eon-kroz-platformu-moc-energetske-pismenosti-objasnjava-potrosnju-energije\/clanci\"><b>READ THE ARTICLE<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital industry doesn&#8217;t stop when SoMo Borac ends! This time, we&#8217;re sharing two stories worth your attention: HUDI&#8217;s major new report on Croatia&#8217;s digital market and E.ON&#8217;s example of turning a complex subject into useful, accessible content. &hellip;<\/p>\n","protected":false},"author":8,"featured_media":3901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u20ac606 Million and 2.55 Million Readers: HUDI Reveals the Numbers Behind Croatia&#039;s Digital Market - SoMo Borac<\/title>\n<meta name=\"description\" content=\"The digital industry doesn&#039;t stop when SoMo Borac ends! 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