{"id":3842,"date":"2026-10-22T12:16:54","date_gmt":"2026-10-22T10:16:54","guid":{"rendered":"https:\/\/somoborac.com\/?p=3842"},"modified":"2026-10-22T12:16:56","modified_gmt":"2026-10-22T10:16:56","slug":"your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/","title":{"rendered":"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday!"},"content":{"rendered":"<p><b>SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party worth staying up for. To help you focus on the important things, like which sessions to catch and who to catch up with, we&#8217;ve gathered all the practical details in one place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>From your first coffee to your last dance<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Doors open at <\/span><b>08:30<\/b><span style=\"font-weight: 400;\">, with the conference program kicking off at <\/span><b>09:00<\/b><span style=\"font-weight: 400;\">. This year&#8217;s central theme is <\/span><b>The Cost of Attention<\/b><span style=\"font-weight: 400;\">, bringing together conversations about creativity, digital advertising, AI, the future of media and everything that goes into capturing those precious seconds of someone&#8217;s attention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The speaker line-up includes Andre Joel from Reddit, Ignazio Morello from Verne, film director Filip Filkovi\u0107 Philatz and many more experts and creative minds bringing fresh perspectives to the stage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how the day unfolds:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>08:30\u201309:15<\/b><span style=\"font-weight: 400;\"> \u2013 Welcome by Fini Mini Noodles Podravka<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>09:00\u201310:52<\/b><span style=\"font-weight: 400;\"> \u2013 Conference, Block 1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>10:52\u201311:22<\/b><span style=\"font-weight: 400;\"> \u2013 Coffee break powered by PBZ<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>11:22\u201312:46<\/b><span style=\"font-weight: 400;\"> \u2013 Conference, Block 2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>12:46\u201314:16<\/b><span style=\"font-weight: 400;\"> \u2013 Lunch powered by JGL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>14:16\u201316:01<\/b><span style=\"font-weight: 400;\"> \u2013 HUDI Block 3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>19:30\u201322:00<\/b><span style=\"font-weight: 400;\"> \u2013 SoMo Borac Awards Ceremony<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>22:00\u201303:00<\/b><span style=\"font-weight: 400;\"> \u2013 SoMo Party<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/somoborac.com\/en\/agenda\/\"><b>EXPLORE THE FULL PROGRAM<\/b><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Awards first. Party afterwards!<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">From <\/span><b>19:30<\/b><span style=\"font-weight: 400;\">, the spotlight turns to the region&#8217;s best digital projects as we reveal the winners across <\/span><b>SoMo Media<\/b><span style=\"font-weight: 400;\"> and <\/span><b>SoMo Advertising<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year also introduces two new award categories, <\/span><b>SoMo AI<\/b><span style=\"font-weight: 400;\"> and <\/span><b>SoMo Content Engagement<\/b><span style=\"font-weight: 400;\">, plus the very first <\/span><b>SoMo Grand Prix<\/b><span style=\"font-weight: 400;\">, recognising the best entry in the SoMo Advertising competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the trophies have found their new homes, the celebration continues at the <\/span><b>SoMo Party from 22:00 to 03:00<\/b><span style=\"font-weight: 400;\">, with DJ TBD and DJ Rea taking care of the music. Because some of the best conversations happen after the official program ends.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Where to find us:<\/b><\/p>\n<p><b>Tvornica kulture<\/b><b><br \/>\n<\/b><b>Ulica Pavla \u0160ubi\u0107a 2, Zagreb<\/b><b><br \/>\n<\/b><b>Friday, 23 October, 2026.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Double-check the location and plan to arrive on time. Doors open at 08:30, so there&#8217;s plenty of time to grab a morning coffee before the talks begin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/somoborac.com\/en\/location\/\"><b>CHECK THE LOCATION<\/b><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Travelling to Zagreb? Enjoy an accommodation discount!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Coming from out of town? We&#8217;ve arranged <\/span><b>discounted accommodation at selected hotels<\/b><span style=\"font-weight: 400;\"> for SoMo Borac attendees. So you can enjoy the entire experience without worrying about rushing home, especially when the party goes on until 3 AM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find the participating hotels and accommodation details on our website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/somoborac.com\/en\/accommodation\/\"><b>EXPLORE ACCOMMODATION<\/b><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>And there&#8217;s more! Check out these extra perks.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>KEKS Pay, 10% off at the bar<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drinks taste even better with a discount! Pay using the KEKS Pay app and enjoy <\/span><b>10% off every order at the bar.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Prizes? You bet!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A brand-new Samsung, beers for the whole crew and a few more surprises! Our sponsors have some exciting giveaways lined up, so make sure you check them out and try your luck.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Uber &#8211; 30% off your rides<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Uber is making your journey to and from SoMo a little easier. Use promo code <\/span><b>SOMO2026<\/b><span style=\"font-weight: 400;\"> to get <\/span><b>30% off two rides<\/b><span style=\"font-weight: 400;\">, with a maximum discount of <\/span><b>\u20ac4 per ride<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The code is valid from <\/span><b>23 October at 06:30 until 24 October at 06:30<\/b><span style=\"font-weight: 400;\">, exclusively for rides starting or ending in the vicinity of Tvornica kulture. To activate the discount, open the Uber app and follow these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to <\/span><b>Account<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>Wallet<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll down to <\/span><b>Promotions<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap <\/span><b>Add promo code<\/b><span style=\"font-weight: 400;\"> and enter <\/span><b>SOMO2026<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Or skip the steps and activate your discount directly:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/m.uber.com\/ul\/?action=applyPromo&amp;promo=SOMO2026\"><b>ACTIVATE YOUR UBER DISCOUNT<\/b><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you haven&#8217;t secured your ticket yet, now&#8217;s the time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/somoborac.com\/en\/tickets\/\"><b>GET YOUR TICKET<\/b><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">See you at Tvornica kulture!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!\u00a0 &nbsp; The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party &hellip;<\/p>\n","protected":false},"author":8,"featured_media":3844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your ultimate guide to the SoMo galaxy: everything you need to know before Friday! - SoMo Borac<\/title>\n<meta name=\"description\" content=\"SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!\u00a0The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party worth staying up for. To help you focus on the important things, like which sessions to catch and who to catch up with, we&#039;ve gathered all the practical details in one place.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday! - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!\u00a0The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party worth staying up for. To help you focus on the important things, like which sessions to catch and who to catch up with, we&#039;ve gathered all the practical details in one place.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"SoMo Borac\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-22T10:16:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T10:16:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_1920x1280_2026_20261021_eng.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"mico@xoo.hr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mico@xoo.hr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/\"},\"author\":{\"name\":\"mico@xoo.hr\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#\\\/schema\\\/person\\\/ef7b812ecd83c02fe364f889897ff2ee\"},\"headline\":\"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday!\",\"datePublished\":\"2026-10-22T10:16:54+00:00\",\"dateModified\":\"2026-10-22T10:16:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/\"},\"wordCount\":606,\"image\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_1920x1280_2026_20261021_eng.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/\",\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/\",\"name\":\"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday! - SoMo Borac\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_1920x1280_2026_20261021_eng.webp\",\"datePublished\":\"2026-10-22T10:16:54+00:00\",\"dateModified\":\"2026-10-22T10:16:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#\\\/schema\\\/person\\\/ef7b812ecd83c02fe364f889897ff2ee\"},\"description\":\"SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!\u00a0The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party worth staying up for. To help you focus on the important things, like which sessions to catch and who to catch up with, we've gathered all the practical details in one place.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/#primaryimage\",\"url\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_1920x1280_2026_20261021_eng.webp\",\"contentUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_1920x1280_2026_20261021_eng.webp\",\"width\":1920,\"height\":1280,\"caption\":\"Somo Borac Somo 1920x1280 2026 20261021 Eng\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/somoborac.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/\",\"name\":\"SoMo Borac\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/somoborac.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#\\\/schema\\\/person\\\/ef7b812ecd83c02fe364f889897ff2ee\",\"name\":\"mico@xoo.hr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g\",\"caption\":\"mico@xoo.hr\"},\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/author\\\/micoxoo-hr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday! - SoMo Borac","description":"SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!\u00a0The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party worth staying up for. To help you focus on the important things, like which sessions to catch and who to catch up with, we've gathered all the practical details in one place.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/","og_locale":"en_US","og_type":"article","og_title":"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday! - SoMo Borac","og_description":"SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!\u00a0The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party worth staying up for. To help you focus on the important things, like which sessions to catch and who to catch up with, we've gathered all the practical details in one place.","og_url":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/","og_site_name":"SoMo Borac","article_published_time":"2026-10-22T10:16:54+00:00","article_modified_time":"2026-10-22T10:16:56+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_1920x1280_2026_20261021_eng.webp","type":"image\/webp"}],"author":"mico@xoo.hr","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mico@xoo.hr","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/#article","isPartOf":{"@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/"},"author":{"name":"mico@xoo.hr","@id":"https:\/\/somoborac.com\/en\/#\/schema\/person\/ef7b812ecd83c02fe364f889897ff2ee"},"headline":"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday!","datePublished":"2026-10-22T10:16:54+00:00","dateModified":"2026-10-22T10:16:56+00:00","mainEntityOfPage":{"@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/"},"wordCount":606,"image":{"@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_1920x1280_2026_20261021_eng.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/","url":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/","name":"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday! - SoMo Borac","isPartOf":{"@id":"https:\/\/somoborac.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/#primaryimage"},"image":{"@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_1920x1280_2026_20261021_eng.webp","datePublished":"2026-10-22T10:16:54+00:00","dateModified":"2026-10-22T10:16:56+00:00","author":{"@id":"https:\/\/somoborac.com\/en\/#\/schema\/person\/ef7b812ecd83c02fe364f889897ff2ee"},"description":"SoMo Borac powered by Aleph lands at Tvornica kulture this Friday, 23 October!\u00a0The 14th edition brings together the regional digital, marketing and media community for a full day of inspiring talks, award-winning work and a party worth staying up for. To help you focus on the important things, like which sessions to catch and who to catch up with, we've gathered all the practical details in one place.","breadcrumb":{"@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/#primaryimage","url":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_1920x1280_2026_20261021_eng.webp","contentUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_1920x1280_2026_20261021_eng.webp","width":1920,"height":1280,"caption":"Somo Borac Somo 1920x1280 2026 20261021 Eng"},{"@type":"BreadcrumbList","@id":"https:\/\/somoborac.com\/en\/your-ultimate-guide-to-the-somo-galaxy-everything-you-need-to-know-before-friday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/somoborac.com\/en\/"},{"@type":"ListItem","position":2,"name":"Your ultimate guide to the SoMo galaxy: everything you need to know before Friday!"}]},{"@type":"WebSite","@id":"https:\/\/somoborac.com\/en\/#website","url":"https:\/\/somoborac.com\/en\/","name":"SoMo Borac","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/somoborac.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/somoborac.com\/en\/#\/schema\/person\/ef7b812ecd83c02fe364f889897ff2ee","name":"mico@xoo.hr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g","caption":"mico@xoo.hr"},"url":"https:\/\/somoborac.com\/en\/author\/micoxoo-hr\/"}]}},"_links":{"self":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/3842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/comments?post=3842"}],"version-history":[{"count":1,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/3842\/revisions"}],"predecessor-version":[{"id":3845,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/3842\/revisions\/3845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media\/3844"}],"wp:attachment":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media?parent=3842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/categories?post=3842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/tags?post=3842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}