{"id":3773,"date":"2026-10-16T15:46:57","date_gmt":"2026-10-16T13:46:57","guid":{"rendered":"https:\/\/somoborac.com\/?p=3773"},"modified":"2026-10-16T15:46:57","modified_gmt":"2026-10-16T13:46:57","slug":"somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/","title":{"rendered":"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: <\/span><b>Ivan Lovre\u010dek<\/b><span style=\"font-weight: 400;\">. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the episode \u201c<\/span><b>Why Do Young Audiences Watch SRAM but not TV?<\/b><span style=\"font-weight: 400;\">\u201d, you\u2019ll find out, among other things:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">why SRAM managed to keep a young audience longer than most local productions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">whether the cost of attention is higher today because competition is bigger or because audiences have become more demanding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">where Ivan draws the line between AI that saves time and AI that threatens to devalue the author\u2019s voice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and how he sees the Croatian media and production scene in 10 years.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.youtube.com\/watch?v=SQWv49CMCSw\"><b>LISTEN TO THE EPISODE<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A reminder: the program is out \u2013 all the names, all the talks, the awards ceremony, and the SoMo party, all in one place.<\/span><\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/somoborac.com\/en\/agenda\/\"><b>CHECK OUT THE<\/b><b> PROGRAM<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">See you on October 23rd at Tvornica kulture!<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovre\u010dek. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series &hellip;<\/p>\n","protected":false},"author":8,"featured_media":3775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode - SoMo Borac<\/title>\n<meta name=\"description\" content=\"For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovre\u010dek. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovre\u010dek. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/\" \/>\n<meta property=\"og:site_name\" content=\"SoMo Borac\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T13:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_2026_20261015_1920x1280_eng.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"mico@xoo.hr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mico@xoo.hr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/\"},\"author\":{\"name\":\"mico@xoo.hr\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#\\\/schema\\\/person\\\/ef7b812ecd83c02fe364f889897ff2ee\"},\"headline\":\"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode\",\"datePublished\":\"2026-10-16T13:46:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/\"},\"wordCount\":190,\"image\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_2026_20261015_1920x1280_eng.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/\",\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/\",\"name\":\"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode - SoMo Borac\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_2026_20261015_1920x1280_eng.webp\",\"datePublished\":\"2026-10-16T13:46:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#\\\/schema\\\/person\\\/ef7b812ecd83c02fe364f889897ff2ee\"},\"description\":\"For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovre\u010dek. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/#primaryimage\",\"url\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_2026_20261015_1920x1280_eng.webp\",\"contentUrl\":\"https:\\\/\\\/somoborac.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/somo_borac_somo_2026_20261015_1920x1280_eng.webp\",\"width\":1920,\"height\":1280,\"caption\":\"Somo Borac Somo 2026 20261015 1920x1280 Eng\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/somoborac.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/\",\"name\":\"SoMo Borac\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/somoborac.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/somoborac.com\\\/en\\\/#\\\/schema\\\/person\\\/ef7b812ecd83c02fe364f889897ff2ee\",\"name\":\"mico@xoo.hr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g\",\"caption\":\"mico@xoo.hr\"},\"url\":\"https:\\\/\\\/somoborac.com\\\/en\\\/author\\\/micoxoo-hr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode - SoMo Borac","description":"For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovre\u010dek. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/","og_locale":"en_US","og_type":"article","og_title":"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode - SoMo Borac","og_description":"For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovre\u010dek. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.","og_url":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/","og_site_name":"SoMo Borac","article_published_time":"2026-10-16T13:46:57+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_2026_20261015_1920x1280_eng.webp","type":"image\/webp"}],"author":"mico@xoo.hr","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mico@xoo.hr","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/#article","isPartOf":{"@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/"},"author":{"name":"mico@xoo.hr","@id":"https:\/\/somoborac.com\/en\/#\/schema\/person\/ef7b812ecd83c02fe364f889897ff2ee"},"headline":"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode","datePublished":"2026-10-16T13:46:57+00:00","mainEntityOfPage":{"@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/"},"wordCount":190,"image":{"@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_2026_20261015_1920x1280_eng.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/","url":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/","name":"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode - SoMo Borac","isPartOf":{"@id":"https:\/\/somoborac.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/#primaryimage"},"image":{"@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/#primaryimage"},"thumbnailUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_2026_20261015_1920x1280_eng.webp","datePublished":"2026-10-16T13:46:57+00:00","author":{"@id":"https:\/\/somoborac.com\/en\/#\/schema\/person\/ef7b812ecd83c02fe364f889897ff2ee"},"description":"For the first episode of SoMoCast 2026, we brought in a man with 30 years in the media industry: Ivan Lovre\u010dek. From his first reports and the BBC World Service, through RTL\u2019s Management Board, to producing the series SRAM and advising European clients, Ivan knows what the industry looks like from both sides of the camera.","breadcrumb":{"@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/#primaryimage","url":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_2026_20261015_1920x1280_eng.webp","contentUrl":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/10\/somo_borac_somo_2026_20261015_1920x1280_eng.webp","width":1920,"height":1280,"caption":"Somo Borac Somo 2026 20261015 1920x1280 Eng"},{"@type":"BreadcrumbList","@id":"https:\/\/somoborac.com\/en\/somocast-is-here-ivan-lovrecek-joins-us-for-the-first-episode\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/somoborac.com\/en\/"},{"@type":"ListItem","position":2,"name":"SoMoCast is here! Ivan Lovre\u010dek joins us for the first episode"}]},{"@type":"WebSite","@id":"https:\/\/somoborac.com\/en\/#website","url":"https:\/\/somoborac.com\/en\/","name":"SoMo Borac","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/somoborac.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/somoborac.com\/en\/#\/schema\/person\/ef7b812ecd83c02fe364f889897ff2ee","name":"mico@xoo.hr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6fba2fa3ab7d3750ed4406bbe95765d012146ffebdaf379b3c2122c5da8299e?s=96&d=mm&r=g","caption":"mico@xoo.hr"},"url":"https:\/\/somoborac.com\/en\/author\/micoxoo-hr\/"}]}},"_links":{"self":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/3773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/comments?post=3773"}],"version-history":[{"count":1,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/3773\/revisions"}],"predecessor-version":[{"id":3776,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/posts\/3773\/revisions\/3776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media\/3775"}],"wp:attachment":[{"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/media?parent=3773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/categories?post=3773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somoborac.com\/en\/wp-json\/wp\/v2\/tags?post=3773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}