{"id":3530,"date":"2026-09-30T15:07:01","date_gmt":"2026-09-30T13:07:01","guid":{"rendered":"https:\/\/somoborac.com\/?p=3530"},"modified":"2026-09-30T15:07:01","modified_gmt":"2026-09-30T13:07:01","slug":"attention-under-the-microscope-meet-the-third-wave-of-somo-borac-2026-speakers","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/attention-under-the-microscope-meet-the-third-wave-of-somo-borac-2026-speakers\/","title":{"rendered":"Attention under the microscope: Meet the third wave of SoMo Borac 2026 speakers"},"content":{"rendered":"

How do you capture attention? What is it actually worth? And what happens to a great idea when people, processes, and organizations get in its way?<\/span><\/p>\n

The third wave of SoMo Borac 2026 speakers brings three new perspectives on some of the biggest questions facing marketing and the digital industry today. <\/span>Ana Mili\u0107evi\u0107, Matej Sever, and Pe\u0111a Ra\u0111enovi\u0107<\/b> will take the stage at Tvornica kulture on October 23 to talk about attention, measurement, brands, and the very human side of marketing that can\u2019t be solved with another algorithm.<\/span><\/p>\n

Ana Mili\u0107evi\u0107,<\/b> Chief Digital Officer @ L’Or\u00e9al Adria Balkan, approaches attention from the perspective of an industry where competition for it is particularly intense.<\/span><\/p>\n

In her talk, <\/span>How to Capture Attention in the World of Beauty<\/b>, she\u2019ll share practices for earning attention regardless of budget size, as well as approaches to tracking, measuring, and evaluating it.<\/span><\/p>\n

Matej Sever, <\/b>Head of Social & Market Research @ Algebra and Audience Measurement Lead @ HUDI, puts the attention economy under the microscope in <\/span>If You\u2019re Everywhere, You\u2019re Nowhere: How Much Attention Does an Impression Actually Buy?<\/b><\/p>\n

He\u2019ll compare what an impression really means on social platforms versus local publisher websites, look at the point where attention starts translating into impact, and explore why trust changes the equation.<\/span><\/p>\n

In <\/span>Surviving the Human Algorithm<\/b>, <\/span>Pe\u0111a Ra\u0111enovi\u0107, <\/b>Brand Expert & Founder @ WTNV, will explore why strong ideas die inside client organizations, how the gap between physical and digital experiences gives agencies a unique view of the entire customer journey, and what actually keeps clients coming back.<\/span><\/p>\n

In a world overflowing with content, channels, data, and algorithms, how do you create something people notice, and that actually makes an impact?<\/span><\/p>\n

We\u2019ll be looking for answers on <\/span>October 23 at Tvornica kulture in Zagreb<\/b>, at the 14th edition of SoMo Borac powered by Aleph.<\/span><\/p>\n

Tardy Bird is the final discounted ticket wave for this year\u2019s SoMo Borac. Until <\/span>September 30, tickets are \u20ac179<\/b>. From October 1, the full ticket price will be <\/span>\u20ac249<\/b>.<\/span><\/p>\n

BUY YOUR TICKET<\/b><\/a><\/span><\/p>\n

Coming from outside Zagreb? We\u2019ve arranged discounted accommodation at several hotels for visitors coming to SoMo Borac from outside Zagreb.<\/span><\/h3>\n

See all participating hotels and find out how to claim your discount <\/span>HERE<\/span><\/b><\/a>.<\/span><\/p>\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

How do you capture attention? What is it actually worth? And what happens to a great idea when people, processes, and organizations get in its way? The third wave of SoMo Borac 2026 speakers brings three new perspectives …<\/p>\n","protected":false},"author":8,"featured_media":3531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nAttention under the microscope: Meet the third wave of SoMo Borac 2026 speakers - SoMo Borac<\/title>\n<meta name=\"description\" content=\"How do you capture attention? What is it actually worth? 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