{"id":1332,"date":"2023-06-05T14:26:57","date_gmt":"2023-06-05T12:26:57","guid":{"rendered":"https:\/\/somoborac.com\/this-just-in-new-somo-categories\/"},"modified":"2026-07-10T09:53:45","modified_gmt":"2026-07-10T07:53:45","slug":"this-just-in-new-somo-categories","status":"publish","type":"post","link":"https:\/\/somoborac.com\/en\/this-just-in-new-somo-categories\/","title":{"rendered":"This just in: New SoMo categories"},"content":{"rendered":"<p>This year will be special in all sorts of ways \u2013 including the fact that we\u2019ve added some new award categories! The <b>Best Digital OOH <\/b>category will include all the important formats that have been stopping people in their tracks, capturing their attention, and encouraging interaction with the content on the screen. The <b>TikTok <\/b>category will incorporate all the projects centered around this well-known social media platform businesses use for communication and visibility. The jury will evaluate the quality of the idea, execution, and achieved results. Chosen categories were carefully selected after gathering feedback from the jury, participants, and visitors of last year\u2019s SoMo Borac powered by Httpool.<\/p>\n<p>&#8220;Last year was record-breaking for the number of applications, interest-shown, and attendance at our awards ceremony and party, which gave us a boost to set even higher goals this year, in terms of content, experience, and education. With our partners and co-organizers, there is no doubt in my mind this will truly be a significant step towards advancing the regional digital profession,&#8221; said Ru\u017eica Vrdoljak Li\u010dina, Executive Director of the SoMo Borac powered by Httpool Awards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year will be special in all sorts of ways \u2013 including the fact that we\u2019ve added some new award categories! The Best Digital OOH category will include all the important formats that have been stopping people in &hellip;<\/p>\n","protected":false},"author":1,"featured_media":840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This just in: New SoMo categories - SoMo Borac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somoborac.com\/en\/this-just-in-new-somo-categories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This just in: New SoMo categories - SoMo Borac\" \/>\n<meta property=\"og:description\" content=\"This year will be special in all sorts of ways \u2013 including the fact that we\u2019ve added some new award categories! 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