{"version":"1.0","provider_name":"SoMo Borac","provider_url":"https:\/\/somoborac.com\/en\/","author_name":"mico@xoo.hr","author_url":"https:\/\/somoborac.com\/en\/author\/micoxoo-hr\/","title":"Ozren Kronja (HUDI): AI won't replace great ideas - SoMo Borac","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fofZyb7zRo\"><a href=\"https:\/\/somoborac.com\/en\/ozren-kronja-hudi-ai-wont-replace-great-ideas\/\">Ozren Kronja (HUDI): AI won&#8217;t replace great ideas<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/somoborac.com\/en\/ozren-kronja-hudi-ai-wont-replace-great-ideas\/embed\/#?secret=fofZyb7zRo\" width=\"600\" height=\"338\" title=\"&#8220;Ozren Kronja (HUDI): AI won&#8217;t replace great ideas&#8221; &#8212; SoMo Borac\" data-secret=\"fofZyb7zRo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/somoborac.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/somoborac.com\/wp-content\/uploads\/2026\/07\/somo_borac_somo_2026_20260721_300x300_eng.png","thumbnail_width":300,"thumbnail_height":300,"description":"Artificial intelligence is transforming the way we create content, build campaigns and develop digital products. But where does AI stop being a useful tool and start becoming a threat to authenticity? What lies ahead for the media industry, and what kinds of projects stand out in today's digital landscape?Ahead of this year's SoMo Borac, we spoke with Ozren Kronja, Executive Director of the Croatian Digital Publishers Association (HUDI) and one of the competition's co-organisers. In the interview, he shares his views on AI and media, discusses the biggest challenges facing the industry, explains the HUDI North Star category, and reveals what this year's jury will be looking for."}