Application Rules and Conditions
Here are the 2022 SoMo Borac powered by Httpool Application Rules and Conditions. Please read them carefully.
Timeframe
For the 2022 SoMo Borac powered by Httpool awards, you may submit digital work including campaigns, content, and products (activations, websites, apps, and the like) created during the period of 9/22/2021 and 10/20/2022.
You may submit work created before said time period only in the following circumstances:
a) The work was revised or significantly changed during the said time period in relation to the original version (for example, the addition of new functionality to an existing digital product). In this case, it’s important to transparently state how the original version was changed and why.
b) The work achieved significant results during said time period (for example, a campaign that began before 9/22/2021, but achieved its most significant results during the said time period). In this case, it’s important to clearly state the results of the work achieved between 9/22/21 and 10/20/2022, and to make sure that the work was not submitted to a previous edition of the SoMo Borac awards.
Who can participate in the 2022 SoMo Advertising?
The 2022 SoMo Advertising is open to entries from companies, startups, scaleups, digital publishers, agencies, gaming companies, individuals, and many others.
What is the application deadline?
The application submission deadline is October 20, 2022.
Campaign location
All submitted projects must be created for the regional market, except those in the SoMo Global category, which accepts projects created for any market in the world.
Format
All applicants need to fill out the online application form and submit a video recording (link to YouTube or Vimeo) no more than three minutes in duration (a 720p or 1080p MP4 video).
What should (and shouldn’t) you include in your application?
The video needs to demonstrate the three elements of a digital campaign the jury panel will be evaluating: originality and creativity, execution quality, and results.
To ensure objectivity during jury evaluations, applications should not state the applicant’s company (or agency, startup, etc.) name. In the rare event that the applicant and the client are the same company, the name of the company may be stated in the application.
If the submitted campaign is a part of a global campaign, the applicants should stress that and, at the same time, show how their localized campaign is different from the global one. Moreover, they should highlight the three elements of the campaign the jury panel will be evaluating: originality and creativity, execution quality, and results.
If you are submitting the same project to multiple categories, we recommend that you make separate videos, each stressing whatever is important for a particular category.
We also recommend that you submit your projects in English as the members of our jury panel come from different countries and don’t necessarily have the same level of proficiency in all the languages spoken in the region.
How and what will the jury panel evaluate?
In every category, apart from the SoMo Growth and SoMo Global categories, each score carries equal weight. As for the two categories, 70 percent of the score refers to the campaigns’ results or outcomes, while their originality and creativity, as well as execution quality, account for up to 15 percent of the score.
Regardless of the category, only the digital aspects of the campaigns will be evaluated (depending on the category). The applications can highlight the campaigns’ offline elements; however, they will have no bearing on the total score.
What does the jury process look like?
There are two rounds of the jury process: in the first round, the jury will select works that will be short-listed, and they will be announced no later than five days prior to the award ceremony. The jury panel will pick five works that will be short-listed in each category. The second round involves choosing the three finalists that will be awarded. Each category winner will get a large SoMo Borac statuette, while the two runners-up will be given smaller SoMo Borac statuettes.
How much is the application fee?
The SoMo Borac powered by Httpool application fee will amount to EUR 150 per submitted work until October 4, 2022.
Afterwards, the SoMo Borac powered by Httpool application fee will amount to EUR 170 per submitted work until October 20, 2022.
Every fifth application is free of charge.
Note: The organizer, with the consent of the jury panel, reserves the right to amend the competition’s terms and conditions.
CATEGORIES
- SoMo Social
Nowadays, any communication, whether permanent or campaign, inevitably contains an element of – social. The SoMo Social category highlights long-term social strategies and continued content coupled with communication with social media users. Since that is an always-on content, which requires constant production and attention, this particular category considers one’s performance over several months, at least.
- SoMo Content
These days, it is impossible to reach one’s audience without good-quality content. That is why the SoMo Content category rewards the best content marketing projects. Content projects may include newsletter strategies, video series, online magazines, blog posts, e-books, social media content, Tik Tok videos… and anything else that is considered to be content.
- DA – Digitalna Aktivacija
Quite often, we want to activate a target group on digital platforms, so we resort to a number of different ways. If your campaign’s primary goal was user activation, this is the category for you. Entries may include prize-winning games, influencer campaigns, and any other activation out there.
- Digital Mix
The best campaign on a single or multiple digital platforms will get its SoMo Borac Award in this particular category. The platforms include social media, Google, websites, and anything else we consider to be digital.
- SoMo Tech
This particular category has been created for all the digital works and projects that we haven’t seen on traditional platforms, as well as for mobile apps. The emphasis is on campaigns that have made the best use of the existing technologies and gone a step further in utilizing them.
- SoMo Web
In this exciting and fast-growing world of digital marketing, we are continually witnessing new solutions and experiments with innovations. And yet, the website has been a stable and constant force since the very beginning of digital marketing, and is often a campaign’s final destination. Regardless of whether it is a campaign-related, corporate, or e-commerce website, it will find its home in this particular category.
- CM Godine
Since the launch of the SoMo Borac Awards, we have been relying on this particular category to honor community managers, as they are the ones standing on the frontline of communication with the users, and moving from words to action. This is where companies nominate their community managers in charge of one or more clients.
- SoMoRitanac
The SoMoRitanac category rewards campaigns and projects that have raised the general public’s awareness about a burning global or local issue (for instance, helped a vulnerable or at-risk group, or contributed to solving a social issue).
- SoMo Global
The SoMo Global category is also intended for campaigns that have made the biggest contribution to one’s growth (of sales, visibility, or views). Seventy percent of an entry’s total score refers to that campaign’s results and outcomes; however, here, you can submit projects that have had results globally, i.e. on any of the markets outside the regional one.
- SoMo Growth
SoMo Growth is a category for campaigns that have made the biggest contribution to one’s growth (of sales, visibility, or views). Seventy percent of an entry’s total score refers to that campaign’s results and outcomes. Here, you are welcome to submit both local and regional campaigns.
- Special Mention by Httpool
With the Special Mention by Httpool Award, we wish to recognize one outstanding project with high-performing marketing results. You cannot submit an application for this particular award; however, any project entered in the SoMo Growth and SoMoGlobal categories will be considered for this award as well. To win the award, it is essential that you explain the tracking methods and campaign solutions used on social media channels, and present data that have led to the anticipated outcome (Pixel/CAPI implementation, standard/custom/server events, user and audience funnel segmentation using tools such as custom and lookalike audiences).
Here are the 2022 SoMo Borac powered by Httpool Application Rules and Conditions. Please read them carefully.
Timeframe
For the 2022 SoMo Borac powered by Httpool awards, you may submit digital work including campaigns, content, and products (activations, websites, apps, and the like) created during the period of 9/22/2021 and 10/20/2022.
You may submit work created before said time period only in the following circumstances:
a) The work was revised or significantly changed during the said time period in relation to the original version (for example, the addition of new functionality to an existing digital product). In this case, it’s important to transparently state how the original version was changed and why.
b) The work achieved significant results during said time period (for example, a campaign that began before 9/22/2021, but achieved its most significant results during the said time period). In this case, it’s important to clearly state the results of the work achieved between 9/22/21 and 10/20/2022, and to make sure that the work was not submitted to a previous edition of the SoMo Borac awards.
Who can participate in the 2022 SoMo Media?
The 2022 SoMo Media is open to entries from digital publishers and other companies.
What is the application deadline?
The application submission deadline is October 20, 2022.
Campaign location
All the submitted projects must be intended for the local and/or regional market.
Format
All applicants need to fill out the online application form and provide a link to the submitted work or a video application (link to YouTube or Vimeo) no more than three minutes in duration (a 720p or 1080p MP4 video). In the event the work is no longer available or you have additional materials to show (for instance, an application mockup), you can submit it in your PDF presentation through WeTransfer or other similar services.
What should (and shouldn’t) you include in your application?
The application needs to clearly explain the three elements of your work that the jury panel will be evaluating: originality and creativity, execution quality, and results.
We recommend that you submit your application in English as the members of our jury panel come from different countries and don’t necessarily have the same level of proficiency in all the languages spoken in the region.
How and what will the jury panel evaluate?
In every category, each score carries equal weight. The following elements will be evaluated:
- Originality and creativity
Explain your creative solution and insight, and state how they were reached, why it was important for your work, and the target group you were addressing. What is it that makes your work unique?
- Execution quality
There are many elements that make the final work complete, including user experience, interface, content, special elements such as videos, interactive additions, distribution methods, and technology used, as well as even the smallest details. Show us how you made use of all that.
- Results
Which results did you achieve compared to the objectives established, and which results were not part of the initially set objectives? Guide yourself by concrete figures confirming the success of your work, and make sure you list the sources of your data.
The following are the parts of your application that will not be evaluated but are important as they will allow the jury panel to better understand your work and evaluate it thoroughly:
- Background – tell us more about the context of the industry/product/competition that is relevant to your project. Describe your target group and its behavior, and how your project or product relates to that particular target group.
- Objectives – tell us which objectives you established while planning the project.
What does the jury process look like?
What does the jury process look like? There are two rounds of the jury process: in the first round, the jury will select works that will be short-listed, and they will be announced no later than seven days prior to the award ceremony. The jury panel will pick five works that will be short-listed in each category. The second round involves choosing the three finalists that will be awarded. Each category winner will get a large SoMo Borac statuette, while the two runners-up will be given smaller SoMo Borac statuettes.
How much is the application fee?
The SoMo Borac powered by Httpool application fee will amount to EUR 150 per submitted work until October 4, 2022.
Afterwards, the SoMo Borac powered by Httpool application fee will amount to EUR 170 per submitted work until October 20, 2022.
Every fifth application is free of charge.
Note: The organizer, with the consent of the jury panel, reserves the right to amend the competition’s terms and conditions.
CATEGORIES
- Digital Product of the Year
In this particular category, we reward all that “surrounds” media content; oftentimes, that means the interface that the content was packaged into. Subsequently, this category is reserved for media outlets’ websites, newsletters, mobile apps, podcasts, and other similar products.
- Best Storytelling
Digital media allow both big and small stories to be presented in different ways. This category is intended for those who have managed to do it in the most attractive way – for instance, by relying on interactive tools, custom design, or videos, having specific distribution strategies, and, at the same time, achieving a major impact on the society with their article.
- Digital Design of the Year
The category focuses on the overall design of a newsletter, an article, a series of articles, or categories within a web portal, web portal’s redesign, or any other online destination’s design.
- SoMo NATIVE
These days, advertising campaigns’ native content can be found across all media; however, only some examples of the native content capture the readers’ attention for longer periods of time. One such native solution or a series of native solutions will take the win in this particular category. Innovative uses of the format will be given special attention.
