Rules & Conditions

– Agencies, companies and individuals can submit their works for SoMo Borac.

– Applications are to be submitted by September 22, 2020. 12:00 pm.

– Applicants need to fill out the online application form and submit a video recording (link to YouTube or Vimeo) no more than 3 minutes in duration (mp4 format 720p or 1080p).

– The video needs to present the three elements the jury will be grading: originality and creativity, execution quality, and results. All three elements will have equal weight in the final grade.

The application fee for SoMo Borac is EUR 99 per submitted work. Each application will be charged in the full amount.

If you submit 4 works, the fifth one is free.

Once you have submitted one or more works, you will get an invoice via e-mail, which you need to pay no later than September 23, 2021. Unpaid applications will not be submitted to the jury.

It is important to stress that, in all of the categories, only the digital aspects of the campaign (depending on the category) will be rated, and that you can show the offline portion of the campaign (if there was one) but that it will not affect the final score.

If your campaign is part of a global campaign, please stress that when submitting your work and highlight what is different about its localization. Furthermore, you are required to show all three elements of the campaign being judged: originality and creativity, execution quality, and results.

If you are submitting the same work in several different categories, we recommend you create separate video submissions, each one highlighting whatever is important for each category.


SoMo Social

Nowadays, nothing will work without loads of social network activity, 24/7! That is the effort we will be rewarding in this category – the best Facebook pages, visually spectacular Instagram profiles, WhatsApp campaigns and everything else fitting into this category. Applicants can submit pages they have been managing at least three months prior to SoMo application date, and the judges will be reviewing results no older than September 2020.

CM of the Year

All the endless work on social networks and its burden fall on the backs of community managers. They are diplomats, capable communicators, performance experts, excellent sellers, and digital specialists, all at the same time. We will be rewarding them in the CM of the Year category. They can be nominated by agencies, clients or themselves in case they are freelancers. The nominated person needs to be active in the community manager position for more than six months prior to the SoMo application date, and the judges will review results no older than September 2020. Each community manager application needs to refer to managing a page/profile of a single brand/company. The same person can apply multiple times for different brands/pages they are managing.

SoMo Content

These days, it is impossible to reach one’s audience without good-quality content. That is why the SoMo Content category rewards the best content marketing projects. Content projects can include blogs, e-books, videos or video series, infographics, newsletters, etc. You can submit content finished between September 2020 and September 2021.

One-Hit Wonder

Reaching the maximum number of users organically and earning a bunch of shares is the desire behind many a post. Some of them achieve it, and we recognize them as the best in the One-Hit Wonder category. It can be any format – text, video, visual. It is possible to submit works finished in the period between September 2020 and September 2021, and the applications must contain an overview of the budget used to advertise the social media post (if it was advertised), as well as a detailed overview of the advertising statistics. As with all the other categories, the jury will judge the following: originality and creativity, execution quality, and results.

Digital Mix

The best campaign on one or more digital platforms will collect their SoMo Borac in this particular category. Platforms can include social networks, mobile apps, sites, IoT and anything else we consider digital. For this particular category, it is important to show the strategic approach to your campaign. If there was an offline portion of the campaign, you can show it; however, the jury will judge only the campaign’s digital elements. You can submit campaigns finished between September 2020 and September 2021.

SoMo Tech

The SoMo Tech category rewards the best application of technology. Virtual reality and the Internet of Things are just some of the buzzwords you’ll find here, but you can run into “older” platforms as well. You can submit work finished between September 2020 and September 2021.

SoMo Web

Websites are still the cornerstone of the digital world! Sooner or later, all users end up on a website, which is why it is extremely important to give it your full attention. Regardless of whether it is a corporate or project-related website, it gets submitted in this category. You can submit works finished between September 2020 and September 2021.

SoMo App

How to push through the billions of mobile apps to reach the users? With quality and well-thought-out products that we (naturally) reward in this category. The category is intended exclusively for mobile device apps. You can submit works finished between September 2020 and September 2021.


The SoMoRitanac category rewards the best digital campaign that contributed to a higher cause (e.g. raised public awareness of an issue, helped a vulnerable or at-risk group, or contributed to solving a social issue). You can submit campaigns finished between September 2020 and September 2021.

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