Great news for those needing more time to finalize their SoMo Borac project applications: the deadline has been extended to October 1st, 2024. Don’t forget that the jury will evaluate the originality and creativity, the quality of execution, and the project’s results. Grab this opportunity to finish or refine your entries and submit them here.
In a world dominated by design systems, are they guiding us in the right direction, or are they holding back our creativity? Find out at the Digital Labin conference in a panel discussion powered by SoMo Borac and HUDI. Panelists Ante Matijaca from Profico, Jakov Košćak from 404 agency, and freelance graphic designer Sven Sorić […]
Coming back from vacation can be tough, but we’ve got the perfect cure for your post-vacation blues: the SoMo Borac FLASH SALE! For a limited time, you can grab your tickets at a special price of just €99 instead of the usual €229! If you’re already thinking about how to make the most of the […]
Are you submitting a campaign in the SoMo Growth or SoMo Global categories? Here’s how to increase your chances of taking the award — Marko Mikeš from Aleph has shared valuable tips on writing submissions that will help you stand out. Read his guidelines below and learn how to impress the jury! SoMo Borac powered […]
After summer, our jury will have the tough task of selecting the best digital projects in the region! We finally know who these prominent digital professionals are, ready to take on this serious responsibility. You can check out all the Advertising jury members here. We asked Ksenija Latković Kozarac, chairwoman of the Advertising stream and […]
What is Httpool and what is its business model? What are the benefits of Reddit and Snapchat for advertisers? What’s happening with the Metaverse and why is it still relevant to the future of advertising? Listen to what Ivanka Mabić Gagić, Managing Director of Httpool Hrvatska, has to say about all this. Watch on YouTube […]
Miran Pavić is the founder and CEO of Telegram Media Group, the president of this year’s SoMo Media jury and a co-founder of HUDI. He has been in the media all his life: he collaborated with the well-known tech magazine Wired, edited Nedjeljni Jutarnji and managed the digital operations of Jutarnji list. Today, his focus […]
The 4th Digital Labin conference for digital designers and developers, organized by our partners at Lloyds Digital, is scheduled for September 22nd and 23rd this year. It features three stages, masterclasses and lectures from renowned experts, as well as a panel organized by SoMo Borac. Find out more about the program here.
Social media’s reign as the go-to platform for news consumption appears to be declining. Are users changing their habits or just becoming less informed? We discussed this trend with this year’s SoMo Borac jury members: Pavle Savović, founder of Telegraf.rs, Aljaž Peklaj, partner and strategic director in Bold Group, and Mirela Hegediš Horvat, sales and […]
This year will be special in all sorts of ways – including the fact that we’ve added some new award categories! The Best Digital OOH category will include all the important formats that have been stopping people in their tracks, capturing their attention, and encouraging interaction with the content on the screen. The TikTok category […]
This year’s SoMo Borac powered by Httpool will debut an exciting new program: an all-day conference where renowned Croatian and international experts share their extensive knowledge and interesting projects. Then, after the knowledge and experience exchange, the SoMo tradition continues with the best party in town! “HUDI has recognized SoMo Borac powered by Httpool as […]
Another milestone in this year’s event is the Croatian Association of Digital Publishers (HUDI) joining us as a co-organizer. Their work centers around transferring knowledge and trends from developed digital markets to local ones, and boosting general knowledge and expertise in the market. “As the leading professional association that brings together online media and […]
