31. October 2023.

SoMoCast S2E6: Ivanka Mabić Gagić — What are the most important trends in digital advertising?

What is Httpool and what is its business model? What are the benefits of Reddit and Snapchat for advertisers? What’s happening with the Metaverse and why is it still relevant to the future of advertising? Listen to what Ivanka Mabić Gagić, Managing Director of Httpool Hrvatska, has to say about all this. Watch on YouTube […]

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27. September 2023.

SoMoCast S2E1: Miran Pavić — Are digital subscriptions a good business model?

Miran Pavić is the founder and CEO of Telegram Media Group, the president of this year’s SoMo Media jury and a co-founder of HUDI. He has been in the media all his life: he collaborated with the well-known tech magazine Wired, edited Nedjeljni Jutarnji and managed the digital operations of Jutarnji list. Today, his focus […]

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18. August 2023.

Check out the program for Digital Labin 2023!

The 4th Digital Labin conference for digital designers and developers, organized by our partners at Lloyds Digital, is scheduled for September 22nd and 23rd this year. It features three stages, masterclasses and lectures from renowned experts, as well as a panel organized by SoMo Borac. Find out more about the program here.

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11. August 2023.

Are social media habits changing? Here’s what our jury thinks

Social media’s reign as the go-to platform for news consumption appears to be declining. Are users changing their habits or just becoming less informed? We discussed this trend with this year’s SoMo Borac jury members: Pavle Savović, founder of Telegraf.rs, Aljaž Peklaj, partner and strategic director in Bold Group, and Mirela Hegediš Horvat, sales and […]

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6. June 2023.

This just in: New SoMo categories

This year will be special in all sorts of ways – including the fact that we’ve added some new award categories! The Best Digital OOH category will include all the important formats that have been stopping people in their tracks, capturing their attention, and encouraging interaction with the content on the screen. The TikTok category […]

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Gathering of the strongest digital community on the FIRST EVER SoMo Conference

This year’s SoMo Borac powered by Httpool will debut an exciting new program: an all-day conference where renowned Croatian and international experts share their extensive knowledge and interesting projects. Then, after the knowledge and experience exchange, the SoMo tradition continues with the best party in town! “HUDI has recognized SoMo Borac powered by Httpool as […]

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HUDI joins SoMo Borac powered by Httpool as a co-organizer

Another milestone in this year’s event is the Croatian Association of Digital Publishers (HUDI) joining us as a co-organizer. Their work centers around transferring knowledge and trends from developed digital markets to local ones, and boosting general knowledge and expertise in the market.   “As the leading professional association that brings together online media and […]

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