SoMo Borac powered by Httpool awards have been presented for ten consecutive years now. Given that they are regional awards, the competition is tough and fierce – just like our expert jury panel. The panel consists of a large number of digital experts from the leading advertising agencies, startups, and media outlets in Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro, and North Macedonia. There are 14 awards in total, and they are presented in two different streams. The first one is SoMo Advertising, which features ten categories and gathers a community of digital marketing professionals from across the region. It includes startups, agencies, and other companies. The second one, SoMo Media, focuses on digital publishing, and the jury panel comprises experts from the region’s major media outlets. In total, there are four different categories. Apart from the large statuettes that are presented to the winners, there are also smaller statuettes for those shortlisted in each category.

The 2022 SoMo Borac award ceremony will, for the first time ever, be held in Zagreb, on November 11, 2022.